Placements Explorer

Available only for the Marketing membership.

Placements Explorer shows apps already using images or videos for Search Results and Product Page Header in the App Store.

Choose a category and localization to view competitor assets, find ideas for your app or compare designs across localizations.

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ASO.dev Placements Explorer: category and localization filters, Apple Music Classical and Final Cut Pro assets

The screenshot shows all categories and the English (United States) localization. Apple Music Classical uses both placements; Final Cut Pro displays only a product page header.

1. Open ASO → Placements Explorer.
2. Choose a category, such as Music, or leave All selected to browse different apps.
3. Choose a localization, such as English (United States).
4. Browse the apps and their assets. If more results are available, select Load more.

You can select one or more localizations. To inspect a specific app with a country selection, use App Info.

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App card

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App card

The data displayed on the app card includes:

• App icon

• The percentage: represents the app’s Search Ads visibility for this keyword across Ads 1 and Ads 2 in the Search Results placement.

• App position: The app’s ranking on the selected date.

• Change in position:

  • - [Position] ↓: Indicates a drop in rank by a number of positions
  • + [Position] ↑: Indicates a rise in rank by a number of positions
  • : No longer ranked
  • : New ranking position

  When hovering over a position change, a tooltip displays the current and previous positions.
  Clicking a position opens the app’s position history in a dialog.

• Previous position: Indicates the app’s previous position for Out of Top applications.

• App name
• Subtitle
• Current rating
• Number of ratings
• to view the app’s rating history for the selected country
• Publisher
• Number of downloads
• Revenue data (for grossing apps)
• Price: Indicates whether the app is totally free or free with in-app purchases or paid
• indicates that the app uses external subscriptions
• indicates that the app includes external subscription links
• icon button to add to the Competitors list
• Button with a spy for viewing the app’s keywords through the Spy screen
• button to view the app’s screenshots. The same view also shows available Search Results and Product Page Header images and videos.
• icon button to view app’s in-app subscriptions. If inactive, it means there are no in-app subscriptions.
• icon button to view app’s in-app events
• CPP button to view screenshots from the selected app’s active Custom Product Pages
• PPO (A/B Tests) button to view A/B tests for the selected app
• Featuring button to view the app’s current featuring in the App Store
• more icon button to view:
  • App Id: The unique identifier for the app in the App Store.
  • icon button to copy the app’s link to the Clipboard.
  • icon button to open the app’s page directly in the App Store.

Clicking (single or double click) on the app card will open App information view.

Available Product Page Header and Search Results images or videos appear below the regular screenshot strip, in separate labelled blocks. This shows which App Store placements the app uses.

Find more examples by category and localization in Placements Explorer.

Separate blocks below the card show:

• Search results — the image or video used in the App Store search card.
• Product page header — the image or video at the top of the app’s product page.

If an app has an asset for only one placement, only that block appears. This makes it easy to see how different apps use the new formats.

Each video has these controls:

• Restart — the circular arrow on the left. Returns the video to the beginning.
• Download — the cloud button next to the circular arrow. Saves the video.
• Play or pause — the triangle or pause icon.
• Enable or disable sound — the speaker icon.
• Open full screen — the outward arrows.

These are ASO.dev player controls. In the App Store itself, search results videos always play without sound.

If you are already researching an app, open App Info and choose the country and localization.

The screenshots section shows available header and search assets. The button to the right of Search results, with a framed image icon, opens Placements Explorer.

This uses the current localization and the app’s category when available. You can change the filters to browse more examples.

Regular app cards also show these assets below the screenshot strip, so you can spot the placements while browsing other ASO.dev lists.

• Research competitors. See what they show first: the interface, gameplay, a character or a key benefit.
• Compare localizations. Check whether they change only the text or also the imagery and design.
• Collect ideas. Download useful video references and prepare your own versions to test.

Explorer shows the assets apps use. Test their effect on installs for your own app with Product Page Optimization.