Share of Voice in Apple Search Ads
In Development Coming Soon
Available only for the Marketing membership.
Share of Voice (SOV) in ASO.dev helps you understand how much ad visibility your app receives in Apple Search Ads for selected keywords.
SOV shows more than whether your ad appeared. It helps you compare your position with other apps: how often users see your app, which competitors appear next to you, and who is taking attention in App Store search results.
How to Use SOV
Section titled “How to Use SOV”Add the keywords that matter most to your ad strategy: brand terms, priority categories, competitor keywords, and high-value commercial searches.
You can then track how your visibility changes by country and over time. If your share drops, it is a signal to review bids, creatives, Custom Product Pages, or competitor activity. If SOV grows, your app is winning more ad attention for the selected keywords.
Limits
Section titled “Limits”SOV has limits for tracked keywords:
- 200 keywords per user
- 100 keywords per project
The user limit helps distribute keyword tracking across a team, while the project limit keeps each project focused on the most important keywords.