What is Apple Ads Intelligence?

Apple Ads Intelligence lets you see who is advertising on the App Store - by keyword or by app. It includes both Search Results ad slots shown in ASO.dev as Ads 1 and Ads 2.

Can I see which apps advertise on a specific keyword?

Yes. With Keywords Ads, you can enter any keyword and see ads from both ad slots that can appear in one App Store search results page, along with their ad creatives and Custom Product Pages.

Can I analyze competitors’ Apple Search Ads?

Absolutely. App Ads shows how any app advertises: keywords they bid on, creatives they use, and Custom Product Pages linked to their campaigns.

Does this work for all countries?

Yes. You can analyze Apple Search Ads by country and device type to understand regional strategies and market differences.

Are there any limits on keywords or apps?

No limits. You can explore unlimited keywords and apps without caps or restrictions.

How is this different from Apple Search Ads reports?

Apple Search Ads reports show only your own campaigns. Apple Ads Intelligence reveals competitor activity, helping you spot opportunities and benchmark your strategy.

Apple Ads Intelligence: Competitor Ads on App Store

Ads 1 and Ads 2 in Search Results

Since March 2026, one App Store Search Results page for a keyword can include two ad slots within this placement. ASO.dev tracks both: Ads 1 is the top Search Results ad, and Ads 2 is the second Search Results ad slot in the same results page (the 3rd overall result position).

App Ads

Hot

See exactly how any app is advertising on the App Store across 2 Apple Ads placements. View the keywords they bid on, the creatives they use, and any custom product pages in their campaigns.

Keywords Ads

Hot

Find out who’s advertising on any keyword across 2 Apple Ads placements. See which apps bid on a search term and view their ad creatives and custom product pages.

Share of Voice

New

Track share of voice in Apple Search Ads across 2 placements for your top keywords. Compare your ad presence with competitors over time and across countries.

Auction Insights

New

Snapshot of current auction ranking across 2 Apple Ads placements — which apps hold each ad position for the keyword.