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Google Play Screenshots: Bulk Upload and Localization

Google Play Screenshots lets you upload and organize store listing media for all Google Play locales in one place.

Use it to manage the app icon, feature graphic, and screenshots for phones and tablets without opening each language separately in Google Play Console.

Google Play Screenshots
Google Play Screenshots

Screen Layout

Section titled “Screen Layout”

The screen is organized by language. Each locale block contains the media attached to that Google Play store listing.

Inside a locale, ASO.dev shows:

  • Graphics - app icon and feature graphic.
  • Phone - phone screenshots. Google Play supports up to 8 screenshots for each device type.
  • Tablet 7-inch - screenshots for 7-inch tablets.
  • Tablet 10-inch - screenshots for 10-inch tablets, when available for the app.

Other Google Play device sections can appear depending on app configuration and available media.

Top Bar

Section titled “Top Bar”

The top bar contains the main actions:

  • Save - save prepared media changes to Google Play Console.
  • Submit for review - send saved changes to Google Play review when required.
  • Upload - upload media files or a folder.
  • Refresh - reload the latest media from Google Play Console.
  • Settings - open upload and editor settings.
  • Help - open this documentation.

Upload Media

Section titled “Upload Media”

You can upload media in two ways:

  • Drag files directly into the Drag and Drop files here area inside a device section.
  • Use the upload action and select files or a folder for bulk upload.

During bulk upload, ASO.dev can match media by:

  • locale folder names such as en-US, en_US, de-DE
  • Google Play asset folder names and hints such as phoneScreenshots, 7inch, tablet10, featureGraphic, appIcon, or wear
  • file dimensions and file order
  • common names such as icon and featureGraphic

After upload, review the matched locale and section before saving.

Supported Folder and File Name Hints

Section titled “Supported Folder and File Name Hints”

ASO.dev normalizes names before matching: spaces, dashes, and underscores do not matter. For example, phoneScreenshots, phone-screenshots, and phone screenshots are treated the same.

You can use these hints in folder names or file names:

TargetSupported hints
App iconappIcon, launcherIcon, icon
Feature graphicfeatureGraphic, featureGraphics, featureImage, promo1024x500
Phone screenshotsphoneScreenshots, phone, mobile, handset
7-inch tablet screenshotssevenInchScreenshots, 7inchScreenshots, 7inch, tablet7
10-inch tablet screenshotstenInchScreenshots, 10inchScreenshots, 10inch, tablet10, tablet
TV bannertvBanner, televisionBanner
TV screenshotstvScreenshots, tvScreenshot, androidTV, television
Wear OS screenshotswearScreenshots, wearOS, wear, watch

ASO.dev also recognizes common device names. For example, iPhone is treated as phone screenshots, while iPad, Pixel Tablet, Galaxy Tab, Nexus 7, Fire 8, and similar names are treated as tablet screenshots.

If no hint is found, ASO.dev uses image dimensions:

  • 512 x 512 becomes an app icon.
  • 1024 x 500 becomes a feature graphic.
  • 1280 x 720 becomes a TV banner.
  • square images become Wear OS screenshots.
  • everything else defaults to phone screenshots.

Locale Actions

Section titled “Locale Actions”

Each language block has actions for working with localized media:

  • Copy - copy or reuse media between locales.
  • Upload - add files to the selected locale.
  • collapse or expand the locale block to keep long language lists manageable.

This is useful when most localizations share the same screenshots, but some languages need localized text overlays or a localized feature graphic.

Screenshot Set Actions

Section titled “Screenshot Set Actions”

Each screenshot section has its own controls:

  • Add - add screenshots to this section.
  • Apply order - apply the current order to matching sections or locales.
  • Delete - clear screenshots from the section.

You can reorder screenshots by dragging them. The first screenshots matter most because Google Play may show them in search, recommendations, and on the app page before the user opens the full gallery.

Individual Assets

Section titled “Individual Assets”

Each media item shows its current status and filename.

Useful actions:

  • view the asset in full screen
  • download the file
  • remove the asset from the local draft

Changes stay local until you click Save.

Requirements

Section titled “Requirements”

Google Play preview assets must follow Google Play Console rules:

  • App icon: 512 x 512 px, 32-bit PNG with alpha, up to 1024 KB.
  • Feature graphic: 1024 x 500 px, JPEG or 24-bit PNG without alpha.
  • Screenshots: JPEG or 24-bit PNG without alpha.
  • Screenshot dimensions: minimum 320 px, maximum 3840 px. The longest side cannot be more than twice the shortest side.
  • Screenshots per device type: up to 8.

For larger-screen eligibility, Google recommends high-quality tablet screenshots and device-specific layouts.

Google Play preview asset requirements

Folder Structure

Section titled “Folder Structure”

For bulk upload, use a folder structure close to Google Play / Fastlane naming:

  • Directoryscreenshots
    • Directoryen-US
      • Directoryimages
        • icon.png
        • featureGraphic.png
        • tvBanner.png
        • DirectoryphoneScreenshots
          • 1.png
          • 2.png
        • DirectorysevenInchScreenshots
          • 1.png
          • 2.png
        • DirectorytenInchScreenshots
          • 1.png
          • 2.png
        • DirectorywearScreenshots
          • 1.png
        • DirectorytvScreenshots
          • 1.png
    • Directoryde-DE
      • Directoryimages
        • icon.png
        • featureGraphic.png
        • DirectoryphoneScreenshots
          • 1.png
          • 2.png

You can also drag files into a specific section if you want to control the target locale and device type manually.

Google Play Metadata