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App Store Connect

App Store Connect is Apple’s console for publishing apps, managing teams, tracking review statuses and collecting payments. This section collects the practical guides that ASO.dev users need most often: how to create and secure API keys, which roles and permissions to grant, what every application status means, and how to prepare screenshots, localizations and monetization before a release.

Most ASO.dev features work through an App Store Connect API key, so start with the access guides when you set up a new workspace. The remaining guides answer the questions that come up while publishing: fiscal payment dates, encryption compliance, verification code limits and primary locale changes.

Access and API keys

Section titled “Access and API keys”
API keyGenerate Team and Individual API keys, store them securely and revoke access.
API key: AdvantagesWhy API keys beat Apple ID logins: no 2FA prompts, role-based access and stable automation.
Access LevelsAdmin, App Manager, Developer and Finance key roles explained.
In-app purchase keyIssue and manage the In-App Purchase API key for transaction validation.
App-specific passwordCreate and revoke App-Specific Passwords for third-party tools.

Team and accounts

Section titled “Team and accounts”
User rolesPermission matrix for Admin, Finance, Developer and Marketing roles.
Service accountInvite users or service accounts and assign the right permissions.
Create an Apple AccountRegister a new Apple Account for the Apple Developer Program.
Too many verification codesWhat to do when App Store Connect stops sending SMS codes.

Publishing and statuses

Section titled “Publishing and statuses”
Application statusesFrom Waiting for Review to Ready for Sale: what each status means and how to fix it.
App Encryption InformationSet ITSAppUsesNonExemptEncryption in Info.plist and stop repeated compliance prompts.
Certificate typesDevelopment, Distribution and Push Notification certificates for iOS and macOS.
Payment dates 2026Apple's fiscal calendar with App Store Connect payout dates.

Store listing and localization

Section titled “Store listing and localization”
Screenshot and video requirementsRequired screenshot sizes for iPhone, iPad, Watch and Mac.
Product page header and search resultsDimensions and upload rules for the header and search result placements.
App Store localizationsAll App Store Connect localizations with country and language codes.
Primary localeChange the primary locale safely and keep your keyword reach.

Monetization

Section titled “Monetization”
App Store app monetizationIn-App Purchases, subscriptions, introductory offers and offer codes.

Ready to automate these workflows? Connect an API key to ASO.dev and manage metadata, reviews and TestFlight from the App Store Connect automation module.