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Design trends

Design trends can vary significantly based on regions and app categories. These trends are influenced by cultural nuances, technological advancements, user behaviors, and the competitive landscape.

Read brief overview of color preferences and design trends for specific countries

United States & Canada

  • Minimalistic designs with clean layouts.
  • Use of bold typography.
  • Dark mode became more prevalent.
  • Augmented Reality (AR) integration in shopping and entertainment apps.


  • Design emphasizing privacy and data protection, partly due to GDPR.
  • Increased use of micro-animations.
  • Designs inspired by local cultures, especially in app categories like travel or shopping.

East Asia (China, Japan, Korea)

  • High emphasis on animations and interactive elements.
  • QR code integration, especially in payment and social apps.
  • In China, super-app concepts like WeChat, where one app serves multiple functions.

South Asia (India, Pakistan, Bangladesh)

  • Multilingual support due to diverse languages.
  • Mobile-first designs with lightweight apps for areas with slower internet.
  • Integration of local payment methods.

Middle East

  • Right-to-left design adaptations.
  • Integration of local customs, especially in e-commerce apps.
  • Voice and video calling features due to the popularity of these modes of communication.

Latin America

  • Bright and vibrant color schemes.
  • Social features in apps across categories due to the region’s social nature.
  • Payment integrations that cater to local preferences.


  • Mobile-first and offline functionality due to internet connectivity issues in some regions.
  • Integration of local mobile money services.
  • Educational apps often incorporate local languages and cultural elements.

Colors by countries

Color preferences can indeed vary between cultures and countries, influenced by factors such as historical context, culture, and even the environment. When it comes to the App Store, there’s no official guide from Apple on color preferences for specific countries. However, understanding cultural color symbolism can be valuable when localizing app icons, screenshots, or promotional materials for different regions.

Western Cultures (North America & Europe)

  • Blue: Generally well-received; associated with trust and reliability.
  • Red: Energy, passion, and danger.
  • Green: Nature, health, and tranquility.
  • Yellow: Happiness and caution.

East Asia (China, Japan, Korea)

  • Red: Prosperity, luck, and happiness (often used in celebrations).
  • Yellow: Imperial and noble in China.
  • White: In many East Asian cultures, white can symbolize death or mourning.
  • Green: Freshness and fertility.

South Asia (India, Pakistan, Bangladesh)

  • Red: Purity, beauty, and celebration.
  • Green: Life and happiness.
  • White: Mourning and purity.
  • Saffron/Orange: Sacred and auspicious.

Middle East

  • Green: Fertility and wealth; green is also a significant color in Islam.
  • Blue: Safety and protection.
  • White: Purity and peace.
  • Black: Mystery and mourning.

Latin America

  • Blue: Trust and reliability.
  • Green: Death in some areas, while in others, it’s seen positively as a symbol of nature.
  • Yellow: Sunshine and happiness.
  • Red: Passion and energy.

Africa (Diverse across regions)

  • Green: Nature and wealth.
  • Red: Tension and struggle but also passion.
  • Yellow/Gold: Wealth, fertility, and prosperity.
  • Blue: Love and peace.

Color preferences and trends based on cultural nuances can intersect with app categories to create specific trends.

Social Media & Communication

  • Western Cultures: Neutral and clean palettes with bold accents (e.g., Facebook’s blue, Twitter’s light blue).
  • East Asia: Light pastels and vibrant accents reflecting modern aesthetics, especially popular among younger users.
  • Middle East: Rich, jewel-toned colors such as deep blues and golds.
  • South Asia: Vibrant hues, reflecting the region’s colorful aesthetics.
  • Africa: A mix of vibrant and earthy tones.

Trends: Dark mode, story features, and integrated video calling are prevalent.

E-commerce & Shopping

  • Western Cultures: Clean, white backgrounds with bold accents (Amazon’s orange, eBay’s colorful letters).
  • East Asia: Bright, attention-grabbing colors and lots of imagery. Red is popular due to its association with luck and prosperity.
  • Middle East: Luxurious colors like gold, black, and navy.
  • South Asia: A variety of bold colors to represent the diverse range of products.
  • Africa: Green (reflecting prosperity) and vibrant marketplace-inspired colors.

Trends: AR-based features, personalized recommendations, and seamless experiences dominate.


  • Western Cultures: Dark mode themes with neon accents for hardcore games; soft pastels for casual games.
  • East Asia: Cute, vibrant palettes for casual games; Red and gold accents are popular in Chinese games.
  • Middle East: Rich, deep colors reflecting local tales and history.
  • South Asia: Diverse depending on the game’s theme, but often vibrant.
  • Africa: Earthy tones for safari or adventure-themed games; bright colors for casual games.

Trends: Cross-platform experiences, AR games, and social features are in demand.

Productivity & Tools:

  • Western Cultures: Minimalistic - grays, blues, and whites (e.g., Microsoft Office’s blue).
  • East Asia: Soft hues, sometimes with fun, playful elements even in serious apps.
  • Middle East: Classic, trustworthy colors like blue and gray.
  • South Asia: Standard tech colors - blues, grays, with colorful icons or accents.
  • Africa: Functional colors - blues and greens (indicating growth and progress).

Trends: Minimalistic design, integration with other tools, and automation.

Health & Fitness

  • Western Cultures: Calming blues, energizing oranges or yellows.
  • East Asia: Soft pastels, especially for mental wellness apps.
  • Middle East: Greens (health) and blues (calm).
  • South Asia: Vibrant colors reflecting energy and vitality.
  • Africa: Earthy and natural colors, greens for nature and wellness.

Trends: Virtual workout sessions, wearable integration, and personalized recommendations.

Entertainment & Streaming

  • Western Cultures: Dark themes with bold accents (e.g., Netflix’s red).
  • East Asia: Varied, but often bold with rich imagery.
  • Middle East: Regal colors like purples and golds.
  • South Asia: Mix of dark themes and bright accents.
  • Africa: Rich, warm colors reflecting diverse cultures.

Trends: Personalized content, offline viewing, and multi-profile support.

Travel & Local

  • Western Cultures: Blues (reflecting skies and oceans) and earthy tones.
  • East Asia: Bright, inviting colors reflecting destinations.
  • Middle East: Desert hues, golds, and blues.
  • South Asia: Vibrant marketplace-inspired colors.
  • Africa: Warm earth tones, greens for nature, and blues for oceans and skies.

Trends: Virtual tours, local experiences, and health app integrations.

Education & Learning

  • Western Cultures: Trustworthy blues and greens.
  • East Asia: Playful, engaging colors for younger users; soft and muted for adult learners.
  • Middle East: Classic academic colors - navy, maroon, and gold.
  • South Asia: Bright, engaging colors for children; standard blues and grays for adult education.
  • Africa: Earthy colors, greens for growth, and blues for trust.

Trends: Gamification, personalized learning paths, and interactive content.

Bear in mind that these are broad generalizations and may not apply to every app or specific sub-niche. User testing and feedback, combined with local insights, will always yield the best results for color choices.

Read brief overview of color preferences and design trends for specific countries