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The feature “Bulk Editor” on is designed to enhance efficiency in updating application metadata in App Store.

Enlarged view
Bulk Editor Bulk Editor

Filling What’s New

Specifically, for the “What’s New” field, this feature allows you to enter updates or changes in your primary language.

Once you’ve inputted the information, there’s a “Translate” button which performs a mass translation of the entered text into multiple languages.

This function is particularly useful for developers or marketers who manage app metadata and need to update information across different language markets.

The primary advantage is the significant time saved in manually translating and filling out the “What’s New” section for each language version of an app store listing.