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Overview

For memberships with access to the ASO analysis: Indie, Pro and Marketing

Keywords Overview allows you to quickly evaluate which apps hold top positions for the keywords you’re interested in on the App Store.

Why You Need It

Section titled “Why You Need It”
  • Analyze competitors and discover apps that dominate search results.
  • Select effective keywords to promote your app.
  • Compare metrics and evaluate competition for each keyword.
  • Discard irrelevant keywords and add new ones to your tracked list.
Keywords: Overview
Keywords: Overview

Getting Started

Section titled “Getting Started”
  • Select Keywords - By default, keywords you’re already tracking are displayed.
    When you navigate from another keywords data table via icon button, the selected keywords will be displayed.
  • Choose a Country - Specify the country for which you want to see results.
  • Number of Apps - By default, the top 10 apps are displayed, but you can choose a different number.
  • Analyze Apps - Hover over any app icon to see a detailed information card and quickly add the app to your competitors.
  • View Top Apps for each keyword using the chart button .
  • Mark New Competitors - Add apps to your competitor list to track them later using the bookmark button .
  • Add Keywords - Click the button to add new keywords to the table.
  • You can also view data for selected keywords or suggestions using the button.

Mode

Section titled “Mode”
Keywords Overview: Mode
Keywords Overview: Mode

You can choose between three display modes:

  • Selected Keywords – view data only for the keywords you’ve manually selected.
  • Selected Keyword’s Suggestions – view suggestions generated based on your selected keyword(s).
  • ∞ Both Selected Keywords & Selected Keyword’s Suggestions – view your selected keywords alongside their search suggestions for broader insights.

Information Displayed

Section titled “Information Displayed”
  • Apps ranking at the top positions for your selected keywords and country.
  • Metrics to evaluate competition and promotional potential:
    • Keyword Popularity - Indicates how frequently users search for apps by this keyword.
    • Keyword Difficulty - Shows how challenging it is to rank for this keyword, based on popularity and the number of competing apps.
    • Total Apps Count - Displays how many apps appear in search results for this keyword.
  • Your app’s position in search results for the keyword and a comparison with the previous date to understand trends.
  • Detailed app information displayed when hovering over icons.

Your app will be highlighted in the table with a light blue color to help you quickly spot it in the results.

Information about the Application

Section titled “Information about the Application”
App card
App card

The data displayed on the app card includes:

  • App icon
  • The percentage: represents the app’s Search Ads visibility for this keyword across Ads 1 and Ads 2 in the Search Results placement.
  • App position: The app’s ranking on the selected date.

  • Change in position:

    • - [Position] ↓: Indicates a drop in rank by a number of positions
    • + [Position] ↑: Indicates a rise in rank by a number of positions
    • : No longer ranked
    • : New ranking position

    When hovering over a position change, a tooltip displays the current and previous positions.
    Clicking a position opens the app’s position history in a dialog.

  • Previous position: Indicates the app’s previous position for Out of Top applications.
  • App name
  • Subtitle
  • Current rating
  • Number of ratings
  • to view the app’s rating history for the selected country
  • Publisher
  • Number of downloads
  • Revenue data (for grossing apps)
  • Price: Indicates whether the app is totally free or free with in-app purchases or paid
  • indicates that the app uses external subscriptions
  • indicates that the app includes external subscription links
  • icon button to add to the Competitors list
  • Button with a spy for viewing the app’s keywords through the Spy screen
  • button to view the app’s screenshots. The same view also shows available Search Results and Product Page Header images and videos.
  • icon button to view app’s in-app subscriptions. If inactive, it means there are no in-app subscriptions.
  • icon button to view app’s in-app events
  • CPP button to view screenshots from the selected app’s active Custom Product Pages
  • PPO (A/B Tests) button to view A/B tests for the selected app
  • Featuring button to view the app’s current featuring in the App Store
  • more icon button to view:
    • App Id: The unique identifier for the app in the App Store.
    • icon button to copy the app’s link to the Clipboard.
    • icon button to open the app’s page directly in the App Store.

Clicking (single or double click) on the app card will open App information view.

Available Product Page Header and Search Results images or videos appear below the regular screenshot strip, in separate labelled blocks. This shows which App Store placements the app uses.

Find more examples by category and localization in Placements Explorer.