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ASO.dev

Editor: Pricing

In the highly competitive world of mobile applications, accurate and flexible pricing is a critical component

ASO.dev’s price editing tool, integrated with App Store Connect, offers advanced capabilities for setting optimal prices for apps and subscriptions.

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Editor: Pricing Editor: Pricing

All price changes are shown in percentage terms, providing a clear view of the impact of the changes made.

Getting Started

The Editor: Pricing feature is available as part of your Editor: Subscription. To access it:

  • Open Editor: Subscription
  • Select the subscription you want to modify
  • Click the dollar sign icon on the subscription card

Exporting and Importing Prices

ASO.dev offers the ability to export and import prices for apps and subscriptions.

You have the option to download price data in Excel format, make necessary changes to prices in bulk, and apply them to either the same or a different subscription.

Adjust prices

ASO.dev offers the several methods for adjust prices:

  • Fixed Amount Proceed (with or without VAT)
  • PPP (Purchasing Power Parity) (with or without VAT)
  • Big Mac Index
  • Spotify
  • Netflix
  • Import prices from Excel: you can download price data in Excel format, make changes, and apply them to the same or a different subscription.

If a country is not listed in the directory, you can manually set its prices, and this information will be displayed in the system.

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Editor: Pricing: Price point editor Editor: Pricing: Price point editor

Price Points

A key feature is the automatic default pricing to the nearest price point. This means that the system automatically selects the most suitable price from the available options.

Additionally, there is an option to select the nearest “charming price” within a price point. A “charming price” is a marketing term for prices ending in specific figures (like 0.99), which are psychologically perceived as more attractive by customers.

There is also a feature to set prices to the nearest “rounded price” within a price point. This allows for prices that are easier for users to perceive and remember, aiding in sales increase.

Apply Changes

  • Apply changes to all countries
  • Apply changes only to filtered data (e.g., by country tier)