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ASO.dev

Editor: Pricing

In the highly competitive world of mobile applications, accurate and flexible pricing is a critical component

ASO.dev’s price editing tool, integrated with App Store Connect, offers advanced capabilities for setting optimal prices for apps and subscriptions.

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Editor: Pricing Editor: Pricing

All price changes are shown in percentage terms, providing a clear view of the impact of the changes made.

Exporting and Importing Prices

ASO.dev offers the ability to export and import prices for apps and subscriptions.

You have the option to download price data in Excel format, make necessary changes to prices in bulk, and apply them to either the same or a different subscription.

Price setting

ASO.dev offers the following methods for price setting:

  • Fixed Amount Proceed: You can set a fixed amount for the price of your app or subscription.
  • Fixed Amount Proceed + VAT: The inclusion of taxes in the pricing is also possible.
  • PPP (Purchasing Power Parity): Prices can be adjusted according to PPP, ensuring fair pricing across different markets.
  • PPP + VAT: Prices can be adjusted according to PPP, ensuring fair pricing across different markets.
  • Multiplication by the Big Mac Index: This unique method considers the purchasing power in different countries, using the well-known Big Mac Index.
  • Multiplication by the cost of Spotify: Based on the cost of popular streaming services in different countries, you can more accurately adjust your pricing policy.
  • Multiplication by the cost of Netflix: Based on the cost of popular streaming services in different countries, you can more accurately adjust your pricing policy.

If a country is not listed in the directory, you can manually set its prices, and this information will be displayed in the system.

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Editor: Pricing: Price point editor Editor: Pricing: Price point editor

Price Points

A key feature is the automatic default pricing to the nearest price point. This means that the system automatically selects the most suitable price from the available options.

Additionally, there is an option to select the nearest “charming price” within a price point. A “charming price” is a marketing term for prices ending in specific figures (like 0.99), which are psychologically perceived as more attractive by customers.

There is also a feature to set prices to the nearest “rounded price” within a price point. This allows for prices that are easier for users to perceive and remember, aiding in sales increase.