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App Store Spy Tool: See Any App's Keywords

For memberships with access to the ASO analysis: Indie, Pro and Marketing

The Spy feature in ASO.dev is a wrapper over the Keywords screen, offering the same interface but with a key difference: instead of showing your own keywords, it displays the keywords for any selected app.
This helps you easily discover the keywords other apps are ranking for in the App Store.

All you need to do is enter the app ID or paste the app link, and you will instantly see all the keywords for which the app is ranking in the search results.

You can also save these keywords to your workspace’s Keyword List for further analysis and use in your app’s metadata.

Spy
Spy

How to Use the Spy

Section titled “How to Use the Spy”

To use Spy, simply enter the ID or paste the link of any iOS app you want to analyze.
After that, the main information about the specified app will be displayed.

If you already have a Competitor List, you can select an app from the list by clicking on the app card and choose another competitor for analysis.

Information about the Selected App

Section titled “Information about the Selected App”
App card
App card

The data displayed on the app card includes:

  • App icon
  • The percentage: represents the app’s Search Ads visibility for this keyword across Ads 1 and Ads 2 in the Search Results placement.
  • App position: The app’s ranking on the selected date.

  • Change in position:

    • - [Position] ↓: Indicates a drop in rank by a number of positions
    • + [Position] ↑: Indicates a rise in rank by a number of positions
    • : No longer ranked
    • : New ranking position

    When hovering over a position change, a tooltip displays the current and previous positions.
    Clicking a position opens the app’s position history in a dialog.

  • Previous position: Indicates the app’s previous position for Out of Top applications.
  • App name
  • Subtitle
  • Current rating
  • Number of ratings
  • to view the app’s rating history for the selected country
  • Publisher
  • Number of downloads
  • Revenue data (for grossing apps)
  • Price: Indicates whether the app is totally free or free with in-app purchases or paid
  • indicates that the app uses external subscriptions
  • indicates that the app includes external subscription links
  • icon button to add to the Competitors list
  • Button with a spy for viewing the app’s keywords through the Spy screen
  • button to view the app’s screenshots. The same view also shows available Search Results and Product Page Header images and videos.
  • icon button to view app’s in-app subscriptions. If inactive, it means there are no in-app subscriptions.
  • icon button to view app’s in-app events
  • CPP button to view screenshots from the selected app’s active Custom Product Pages
  • PPO (A/B Tests) button to view A/B tests for the selected app
  • Featuring button to view the app’s current featuring in the App Store
  • more icon button to view:
    • App Id: The unique identifier for the app in the App Store.
    • icon button to copy the app’s link to the Clipboard.
    • icon button to open the app’s page directly in the App Store.

Clicking (single or double click) on the app card will open App information view.

Available Product Page Header and Search Results images or videos appear below the regular screenshot strip, in separate labelled blocks. This shows which App Store placements the app uses.

Find more examples by category and localization in Placements Explorer.

If you have a Competitor App List, clicking on the app card will show the Competitor App List for quick switching between them.

Spy Results

Section titled “Spy Results”

After selecting an app, Spy will immediately display all the keywords for which the app is appearing in the search results.
Since all keywords are shown, the amount of data can be quite large, giving you a complete view of the app’s visibility in the search results.