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ASO.dev journal

Ideas, experiments, and field notesfor growing mobile products

Practical notes from the team behind ASO.dev: ASO research, App Store workflows, design, monetization, and the engineering decisions behind the product.

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Fresh notes and product updates

Massive Drop in Apple Ads Keyword PopularityMassive Drop in Apple Ads Keyword Popularity01

🔻 77% Massive Drop in Apple Ads Keyword Popularity

Updated Aug 9, 2026ASO.dev Release NotesASO.dev Release Notes02

Release Notes

Updated Aug 27, 2026ASO.dev RoadmapASO.dev Roadmap03

Roadmap

Updated Jun 9, 2026

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News and essentials

Product updates, plans, reference pages, and quick ways to get started.

ASO.dev Release NotesASO.dev Release NotesUpdated Aug 27, 2026Release NotesRead articleASO.dev RoadmapASO.dev RoadmapUpdated Jun 9, 2026RoadmapRead articleASO: CalendarASO: CalendarUpdated Jun 9, 2026ASO: CalendarRead articleSecurity: No Web VersionSecurity: No Web VersionUpdated Dec 9, 2025WEB-versionRead articleASO.dev Security ManifestASO.dev Security ManifestUpdated Jun 9, 2026Security ManifestRead articleSupported LocalizationsSupported LocalizationsUpdated Jun 9, 2026Supported LocalesRead article

ASO and growth

Research, conversion, store assets, and the market signals that shape visibility.

Massive Drop in Apple Ads Keyword PopularityMassive Drop in Apple Ads Keyword PopularityUpdated Aug 9, 2026🔻 77% Massive Drop in Apple Ads Keyword PopularityRead articleASO: ConversionASO: ConversionUpdated Jun 9, 2026ASO: Basic Principles and ConversionRead articleASO: Key ASO factorsASO: Key ASO factorsUpdated Dec 8, 2025ASO: Key ASO factorsRead articleIcon testing in PPO on the App StoreIcon testing in PPO on the App StoreUpdated Jun 9, 2026How to Add Alternative Icons for Product Page Optimization TestsRead articleMass Screenshots UploaderMass Screenshots UploaderUpdated Jul 10, 2026Screenshot & Video requirementsRead articleHow to Change the Primary Locale in App Store ConnectHow to Change the Primary Locale in App Store ConnectUpdated Dec 8, 2025Primary LocaleRead article

App Store Connect

Clear explanations for the less obvious parts of Apple's publishing workflow.

Application statusesApplication statusesUpdated Jul 10, 2026Application statusesRead articleAPI key. Access levelAPI key. Access levelUpdated Jun 9, 2026Access LevelsRead articleSign In with Apple IssueSign In with Apple IssueUpdated Jan 5, 2026Sign In with Apple IssueRead article

Business and design

Monetization choices, pricing, and visual patterns across mobile markets.

Country Tiers in Digital AdvertisingCountry Tiers in Digital AdvertisingUpdated Jul 10, 2026Country Tiers in Digital AdvertisingRead articlePsychological Pricing StrategiesPsychological Pricing StrategiesUpdated Jul 10, 2026PricingRead articleApp Store MonetizationApp Store MonetizationUpdated Jun 9, 2026App Store App MonetizationRead articleDesign trendsDesign trendsUpdated Jun 9, 2026Design trendsRead articleDesign trends by countriesDesign trends by countriesUpdated Jun 9, 2026Design trends by countriesRead article

Engineering and stories

How we build, test, launch, secure, and explain the systems around ASO.dev.

ASO workflow with Git, AI assistants, and ASO.dev MCPASO workflow with Git, AI assistants, and ASO.dev MCPUpdated Jul 27, 2026From AI Chats to a Reproducible ASO WorkflowRead articleEV Code Signing CostsEV Code Signing CostsUpdated Aug 9, 2026EV code sign for 4+ thousand dollarsRead articleSEO Guide for DevelopersSEO Guide for DevelopersUpdated Jul 10, 2026SEO from a Newbie for BeginnersRead articleProduct Hunt Launch Case StudyProduct Hunt Launch Case StudyUpdated Jul 10, 2026ProductHunt: Twice LaunchRead article