Skip to content
ASO.devASO.dev

ASO.dev journal

Ideas, experiments, and field notesfor growing mobile products

Practical notes from the team behind ASO.dev: ASO research, App Store workflows, design, monetization, and the engineering decisions behind the product.

Read the featured storyBrowse by topic

Worth reading now

Fresh notes and product updates

ASO.dev Release NotesASO.dev Release Notes01

Release Notes

Updated Nov 2, 2026Neon illustration of App Store Search Results and Product Page Header mediaNeon illustration of App Store Search Results and Product Page Header media02

Product Page Header and Search Results

Updated Nov 2, 2026US keywords with SAP above 5: a red decline from 178,001, a low of 19,876, and a blue rise to 204,476, above the pre-drop countUS keywords with SAP above 5: a red decline from 178,001, a low of 19,876, and a blue rise to 204,476, above the pre-drop count03

Apple Ads Keyword Popularity Is Recovering

Updated Oct 29, 2026

Browse the archive

Start with the work in front of you

News and essentials

Product updates, plans, reference pages, and quick ways to get started.

ASO.dev Release NotesASO.dev Release NotesUpdated Nov 2, 2026Release NotesRead articleASO.dev RoadmapASO.dev RoadmapUpdated Oct 12, 2026RoadmapRead articleASO: CalendarASO: CalendarUpdated Oct 24, 2026App Store Marketing Calendar: Plan Seasonal ASORead articleSecurity: No Web VersionSecurity: No Web VersionUpdated Oct 24, 2026Why ASO.dev is a Desktop App: Security & PrivacyRead articleASO.dev Security ManifestASO.dev Security ManifestUpdated Oct 24, 2026ASO.dev Security Manifest: Data Privacy & API Key SafetyRead articleSupported LocalizationsSupported LocalizationsUpdated Oct 24, 2026Supported ASO Localization Languages & ServicesRead article

ASO and growth

Research, conversion, store assets, and the market signals that shape visibility.

US keywords with SAP above 5: a red decline from 178,001, a low of 19,876, and a blue rise to 204,476, above the pre-drop countUS keywords with SAP above 5: a red decline from 178,001, a low of 19,876, and a blue rise to 204,476, above the pre-drop countUpdated Oct 29, 2026Apple Ads Keyword Popularity Is RecoveringRead articleMassive Drop in Apple Ads Keyword PopularityMassive Drop in Apple Ads Keyword PopularityUpdated Oct 30, 2026🔻 77% Massive Drop in Apple Ads Keyword PopularityRead articleASO: ConversionASO: ConversionUpdated Aug 22, 2026ASO: Basic Principles and ConversionRead articleASO: Key ASO factorsASO: Key ASO factorsUpdated Aug 22, 2026ASO: Key ASO factorsRead articleIcon testing in PPO on the App StoreIcon testing in PPO on the App StoreUpdated Aug 22, 2026How to Add Alternative Icons for Product Page Optimization TestsRead articleMass Screenshots UploaderMass Screenshots UploaderUpdated Aug 22, 2026Screenshot & Video requirementsRead articleNeon illustration of App Store Search Results and Product Page Header mediaNeon illustration of App Store Search Results and Product Page Header mediaUpdated Nov 2, 2026Product Page Header and Search ResultsRead articleHow to Change the Primary Locale in App Store ConnectHow to Change the Primary Locale in App Store ConnectUpdated Oct 24, 2026Change Primary Locale in App Store Connect: Step-by-StepRead article

App Store Connect

Clear explanations for the less obvious parts of Apple's publishing workflow.

Neon illustration of App Store Search Results and Product Page Header mediaNeon illustration of App Store Search Results and Product Page Header mediaUpdated Nov 2, 2026Product Page Header and Search ResultsRead articleApplication statusesApplication statusesUpdated Oct 24, 2026App Store Statuses: In Review to Ready for SaleRead articleAPI key. Access levelAPI key. Access levelUpdated Oct 24, 2026App Store Connect API Key Roles & Permissions ExplainedRead articleSign In with Apple IssueSign In with Apple IssueUpdated Oct 12, 2026Sign In with Apple IssueRead article

Business and design

Monetization choices, pricing, and visual patterns across mobile markets.

Country Tiers in Digital AdvertisingCountry Tiers in Digital AdvertisingUpdated Aug 22, 2026Country Tiers in Digital AdvertisingRead articlePsychological Pricing StrategiesPsychological Pricing StrategiesUpdated Oct 24, 2026Psychological Pricing Strategies: Charm vs. Rounded PricesRead articleApp Store MonetizationApp Store MonetizationUpdated Aug 22, 2026App Store App MonetizationRead articleDesign trendsDesign trendsUpdated Oct 24, 2026Global App Design Trends & Color PsychologyRead articleDesign trends by countriesDesign trends by countriesUpdated Oct 12, 2026Design trends by countriesRead article

Engineering and stories

How we build, test, launch, secure, and explain the systems around ASO.dev.

An app interface on a phone, tablet, and desktop for golden testingAn app interface on a phone, tablet, and desktop for golden testingUpdated Sep 7, 2026Golden Tests in Flutter: How We Test ASO.dev’s Adaptive DesignRead articleASO workflow with Git, AI assistants, and ASO.dev MCPASO workflow with Git, AI assistants, and ASO.dev MCPUpdated Aug 22, 2026From AI Chats to a Reproducible ASO WorkflowRead articleEV Code Signing CostsEV Code Signing CostsUpdated Aug 22, 2026EV code sign for 4+ thousand dollarsRead articleSEO Guide for DevelopersSEO Guide for DevelopersUpdated Aug 22, 2026SEO from a Newbie for BeginnersRead articleProduct Hunt Launch Case StudyProduct Hunt Launch Case StudyUpdated Aug 22, 2026ProductHunt: Twice LaunchRead article