Cross Localization for App Store
For each App Store territory, Apple defines a “Primary” language. However, each territory also has several “Additional” languages.
Here’s what you need to know about Primary and Additional languages in the context of ASA and keywords metadata optimization:
- Keyword Matching: ASA matches keywords from the metadata of your app’s product page to user search queries. If a user searches using a term from an “additional” language, and that term is in your metadata, your ad might be displayed to that user.
- Optimizing Metadata for Additional Languages: Including keywords from both the “primary” and “additional” languages for a specific App Store territory can expand your app’s discoverability. It allows your app to cater to a wider demographic within that territory.
- Understanding the Audience: Before integrating keywords from additional languages, it’s essential to grasp the demographics of the specific App Store territory. Recognize the predominant languages spoken and tailor your keywords accordingly.
- ASA Keyword Selection: When configuring an ASA campaign, integrate keywords from both the primary and additional languages. This strategy can capture a broader audience segment. Continually assess the performance of each keyword to determine which ones yield the most conversions.
- Localizing Ad Creative: If targeting keywords from an additional language, ensure your ad creatives are harmonious with speakers of that language. Aligning your ad content with the language can uplift the user experience and the possibility of them engaging with your ad.
- Monitoring and Optimization: Regularly overseeing the performance of your ASA campaigns is pivotal. Identify keywords from additional languages that have high engagement and conversions. Modify bids and refine your keyword selection grounded on performance metrics.
- Beware of Over-Optimization: Although targeting additional languages can be advantageous, it’s crucial not to dilute your app’s primary messaging. It’s vital to maintain the optimization and relevance of the primary language’s metadata.
Leveraging both primary and additional languages in ASA and keyword metadata optimization can amplify an app’s visibility in the App Store.
Cross Localization feature provides an interactive table that displays metrics for different localizations, validating their performance and helping you optimize your app for various regions and languages.
Complete list of all variations:
| ISO code | ISO code | Country or region | Default Language | Additional Supported Language(s) |
|---|---|---|---|---|
| AF | AFG | Afghanistan | English (U.K.): EN_GB | |
| AL | ALB | Albania | English (U.K.): EN_GB | |
| DZ | DZA | Algeria | English (U.K.): EN_GB | Arabic: AR French: FR |
| AO | AGO | Angola | English (U.K.): EN_GB | |
| AI | AIA | Anguilla | English (U.K.): EN_GB | |
| AG | ATG | Antigua and Barbuda | English (U.K.): EN_GB | |
| AG | ARG | Argentina | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| AM | ARM | Armenia | English (U.K.): EN_GB | |
| AU | AUS | Australia | English (Australia): EN_AU | English (U.K.): EN_GB |
| AT | AUT | Austria | German: DE_DE | English (U.K.): EN_GB |
| AZ | AZE | Azerbaijan | English (U.K.): EN_GB | |
| BS | BHS | Bahamas | English (U.K.): EN_GB | |
| BH | BHR | Bahrain | English (U.K.): EN_GB | Arabic: AR |
| BB | BRB | Barbados | English (U.K.): EN_GB | |
| BY | BLR | Belarus | English (U.K.): EN_GB | |
| BE | BEL | Belgium | English (U.K.): EN_GB | Dutch: NL_NL French: FR |
| BZ | BLZ | Belize | English (U.K.): EN_GB | Spanish (Mexico): ES_MX |
| BJ | BEN | Benin | English (U.K.): EN_GB | French: FR |
| BM | BMU | Bermuda | English (U.K.): EN_GB | |
| BT | BTN | Bhutan | English (U.K.): EN_GB | |
| BO | BOL | Bolivia | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| BA | BIH | Bosnia and Herzegovina | English (U.K.): EN_GB | Croatian: HR |
| BW | BWA | Botswana | English (U.K.): EN_GB | |
| BR | BRA | Brazil | Portuguese (Brazil): PT_BR | English (U.K.): EN_GB |
| VG | VGB | British Virgin Islands | English (U.K.): EN_GB | |
| BN | BRN | Brunei | English (U.K.): EN_GB | |
| BG | BGR | Bulgaria | English (U.K.): EN_GB | |
| BF | BFA | Burkina Faso | English (U.K.): EN_GB | French: FR |
| KH | KHM | Cambodia | English (U.K.): EN_GB | French: FR |
| CM | CMR | Cameroon | English (U.K.): EN_GB | French: FR |
| CA | CAN | Canada | English (Canada): EN_CA | French (Canada): FR_CA |
| CV | CPV | Cape Verde | English (U.K.): EN_GB | |
| KY | CYM | Cayman Islands | English (U.K.): EN_GB | |
| TD | TCD | Chad | English (U.K.): EN_GB | French: FR |
| CL | CHL | Chile | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| CN | CHN | China mainland | Simplified Chinese: ZH_HANS | English (U.K.): EN_GB |
| CO | COL | Colombia | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| CD | COD | Congo Democratic Republic | English (U.K.): EN_GB | French: FR |
| CG | COG | Congo Republic | English (U.K.): EN_GB | French: FR |
| CR | CRI | Costa Rica | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| CI | CIV | Cote d’Ivoire | French: FR | English (U.K.): EN_GB |
| HR | HRV | Croatia | English (U.K.): EN_GB | Croatian: HR |
| CY | CYP | Cyprus | English (U.K.): EN_GB | Greek: EL Turkish: TR |
| CZ | CZE | Czech Republic | English (U.K.): EN_GB | Czech: CS |
| DK | DNK | Denmark | English (U.K.): EN_GB | Danish: DA |
| DM | DMA | Dominica | English (U.K.): EN_GB | |
| DO | DOM | Dominican Republic | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| EC | ECU | Ecuador | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| EG | EGY | Egypt | English (U.K.): EN_GB | Arabic: AR French: FR |
| SV | SLV | El Salvador | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| EE | EST | Estonia | English (U.K.): EN_GB | |
| SZ | SWZ | Eswatini | English (U.K.): EN_GB | |
| FJ | FJI | Fiji | English (U.K.): EN_GB | |
| FI | FIN | Finland | English (U.K.): EN_GB | Finnish: FI |
| FR | FRA | France | French: FR | English (U.K.): EN_GB |
| GA | GAB | Gabon | English (U.K.): EN_GB | French: FR |
| GM | GMB | Gambia | English (U.K.): EN_GB | |
| GE | GEO | Georgia | English (U.K.): EN_GB | |
| DE | DEU | Germany | German: DE_DE | English (U.K.): EN_GB |
| GH | GHA | Ghana | English (U.K.): EN_GB | |
| GR | GRC | Greece | Greek: EL | English (U.K.): EN_GB |
| GD | GRD | Grenada | English (U.K.): EN_GB | |
| GT | GTM | Guatemala | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| GW | GNB | Guinea-Bissau | English (U.K.): EN_GB | French: FR |
| GY | GUY | Guyana | English (U.K.): EN_GB | French: FR |
| HN | HND | Honduras | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| HK | HKG | Hong Kong | Chinese (Traditional): ZH_HANT | English (U.K.): EN_GB |
| HU | HUN | Hungary | English (U.K.): EN_GB | Hungarian: HU |
| IS | ISL | Iceland | English (U.K.): EN_GB | |
| IN | IND | India | English (U.K.): EN_GB | Hindi: HI |
| ID | IDN | Indonesia | English (U.K.): EN_GB | Indonesian: ID |
| IQ | IRQ | Iraq | English (U.K.): EN_GB | Arabic: AR |
| IE | IRL | Ireland | English (U.K.): EN_GB | |
| IL | ISR | Israel | English (U.K.): EN_GB | Hebrew: HE |
| IT | ITA | Italy | Italian: IT | English (U.K.): EN_GB |
| JM | JAM | Jamaica | English (U.K.): EN_GB | |
| JP | JPN | Japan | Japanese: JA | English (U.K.): EN_GB |
| JO | JOR | Jordan | English (U.K.): EN_GB | Arabic: AR |
| KZ | KAZ | Kazakhstan | English (U.K.): EN_GB | |
| KE | KEN | Kenya | English (U.K.): EN_GB | |
| XK | XKS | Kosovo | English (U.K.): EN_GB | |
| KW | KWT | Kuwait | English (U.K.): EN_GB | Arabic: AR |
| KG | KGZ | Kyrgyzstan | English (U.K.): EN_GB | |
| LA | LAO | Laos | English (U.K.): EN_GB | French: FR |
| LV | LVA | Latvia | English (U.K.): EN_GB | |
| LB | LBN | Lebanon | English (U.K.): EN_GB | Arabic: AR French: FR |
| LR | LBR | Liberia | English (U.K.): EN_GB | |
| LY | LBY | Libya | English (U.K.): EN_GB | Arabic: AR |
| LT | LTU | Lithuania | English (U.K.): EN_GB | |
| LU | LUX | Luxembourg | English (U.K.): EN_GB | French: FR German: DE_DE |
| MO | MAC | Macau | Chinese (Traditional): ZH_HANT | English (U.K.): EN_GB |
| MG | MDG | Madagascar | English (U.K.): EN_GB | French: FR |
| MW | MWI | Malawi | English (U.K.): EN_GB | |
| MY | MYS | Malaysia | English (U.K.): EN_GB | Malay: MS |
| MV | MDV | Maldives | English (U.K.): EN_GB | |
| ML | MLI | Mali | English (U.K.): EN_GB | French: FR |
| MT | MLT | Malta | English (U.K.): EN_GB | |
| MR | MRT | Mauritania | English (U.K.): EN_GB | Arabic: AR French: FR |
| MU | MUS | Mauritius | English (U.K.): EN_GB | French: FR |
| MX | MEX | Mexico | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| FM | FSM | Micronesia | English (U.K.): EN_GB | |
| MD | MDA | Moldova | English (U.K.): EN_GB | |
| MN | MNG | Mongolia | English (U.K.): EN_GB | |
| ME | MNE | Montenegro | English (U.K.): EN_GB | Croatian: HR |
| MS | MSR | Montserrat | English (U.K.): EN_GB | |
| MA | MAR | Morocco | English (U.K.): EN_GB | Arabic: AR French: FR |
| MZ | MOZ | Mozambique | English (U.K.): EN_GB | |
| MM | MMR | Myanmar | English (U.K.): EN_GB | |
| NA | NAM | Namibia | English (U.K.): EN_GB | |
| NR | NRU | Nauru | English (U.K.): EN_GB | |
| NP | NPL | Nepal | English (U.K.): EN_GB | |
| NL | NLD | Netherlands | Dutch: NL_NL | English (U.K.): EN_GB |
| NZ | NLZ | New Zealand | English (U.K.): EN_GB | English (Australia): EN_AU |
| NI | NIC | Nicaragua | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| NE | NER | Niger | English (U.K.): EN_GB | French: FR |
| NG | NGA | Nigeria | English (U.K.): EN_GB | |
| MK | MKD | North Macedonia | English (U.K.): EN_GB | |
| KP | PRK | North Korea | Korean: KO | English (U.K.): EN_GB |
| NO | NOR | Norway | English (U.K.): EN_GB | Norwegian: NO |
| OM | OMN | Oman | English (U.K.): EN_GB | Arabic: AR |
| PK | PAK | Pakistan | English (U.K.): EN_GB | |
| PW | PLW | Palau | English (U.K.): EN_GB | |
| PA | PAN | Panama | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| PG | PNG | Papua New Guinea | English (U.K.): EN_GB | |
| PY | PRY | Paraguay | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| PE | PER | Peru | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| PH | PHL | Philippines | English (U.K.): EN_GB | |
| PL | POL | Poland | English (U.K.): EN_GB | Polish: PL |
| PT | PRT | Portugal | Portuguese (Portugal): PT_PT | English (U.K.): EN_GB |
| QA | QAT | Qatar | English (U.K.): EN_GB | Arabic: AR |
| KR | KOR | Republic of Korea | Korean: KO | English (U.K.): EN_GB |
| RO | ROU | Romania | English (U.K.): EN_GB | Romanian: RO |
| RU | RUS | Russia | Russian: RU | English (U.K.): EN_GB Ukrainian: UK |
| RW | RWA | Rwanda | English (U.K.): EN_GB | French: FR |
| ST | STP | Sao Tome and Principe | English (U.K.): EN_GB | |
| SA | SAU | Saudi Arabia | English (U.K.): EN_GB | Arabic: AR |
| SN | SEN | Senegal | English (U.K.): EN_GB | French: FR |
| RS | SRB | Serbia | English (U.K.): EN_GB | Croatian: HR |
| SC | SYC | Seychelles | English (U.K.): EN_GB | French: FR |
| SL | SLE | Sierra Leone | English (U.K.): EN_GB | |
| SG | SGP | Singapore | English (U.K.): EN_GB | Chinese (Simplified): ZH_HANS |
| SK | SVK | Slovakia | English (U.K.): EN_GB | Slovak: SK |
| SI | SVN | Slovenia | English (U.K.): EN_GB | |
| SB | SLB | Solomon Islands | English (U.K.): EN_GB | |
| ZA | ZAF | South Africa | English (U.K.): EN_GB | |
| ES | ESP | Spain | Spanish (Spain): ES_ES | Catalan: CA English (U.K.): EN_GB |
| LK | LKA | Sri Lanka | English (U.K.): EN_GB | |
| KN | KNA | St. Kitts and Nevis | English (U.K.): EN_GB | |
| LC | LCA | St. Lucia | English (U.K.): EN_GB | |
| VC | VCT | St. Vincent and the Grenadines | English (U.K.): EN_GB | |
| SR | SUR | Suriname | English (U.K.): EN_GB | Dutch: NL_NL |
| SE | SWE | Sweden | Swedish: SV | English (U.K.): EN_GB |
| CH | CHE | Switzerland | German: DE_DE | English (U.K.): EN_GB French: FR Italian: IT |
| TW | TWN | Taiwan | Chinese (Traditional): ZH_HANT | English (U.K.): EN_GB |
| TJ | TJK | Tajikistan | English (U.K.): EN_GB | |
| TZ | TZA | Tanzania | English (U.K.): EN_GB | |
| TH | THA | Thailand | English (U.K.): EN_GB | Thai: TH |
| TO | TON | Tonga | English (U.K.): EN_GB | |
| TT | TTO | Trinidad and Tobago | English (U.K.): EN_GB | French: FR |
| TN | TUN | Tunisia | English (U.K.): EN_GB | Arabic: AR French: FR |
| TR | TUR | Turkey | English (U.K.): EN_GB | Turkish: TR |
| TM | TKM | Turkmenistan | English (U.K.): EN_GB | |
| TC | TCA | Turks and Caicos Islands | English (U.K.): EN_GB | |
| UG | UGA | Uganda | English (U.K.): EN_GB | |
| UA | UKR | Ukraine | Russian: RU | English (U.K.): EN_GB Ukrainian: UK |
| AE | ARE | United Arab Emirates | English (U.K.): EN_GB | Arabic: AR |
| GB | GBR | United Kingdom | English (U.K.): EN_GB | |
| US | USA | United States | English (U.S.): EN_US | Arabic: AR Chinese (Simplified): ZH_HANS Chinese (Traditional): ZH_HANT French: FR Korean: KO Portuguese (Brazil): PT_BR Russian: RU Spanish (Mexico): ES_MX Vietnamese: VI |
| UY | URY | Uruguay | English (U.K.): EN_GB | Spanish (Mexico): ES_MX |
| UZ | UZB | Uzbekistan | English (U.K.): EN_GB | |
| VU | VUT | Vanuatu | English (U.K.): EN_GB | French: FR |
| VE | VEN | Venezuela | Spanish (Mexico): ES_MX | English (U.K.): EN_GB |
| VN | VNM | Vietnam | English (U.K.): EN_GB | Vietnamese: VI |
| YE | YEM | Yemen | English (U.K.): EN_GB | Arabic: AR |
| ZM | ZMB | Zambia | English (U.K.): EN_GB | |
| ZW | ZWE | Zimbabwe | English (U.K.): EN_GB |