Flexible Pricing Management with ASO.dev's Pricing Editor

In the highly competitive world of mobile applications, accurate and flexible pricing is a critical component

ASO.dev’s price editing tool, integrated with App Store Connect, offers advanced capabilities for setting optimal prices for apps subscriptions.

All price changes are shown in percentage terms, providing a clear view of the impact of the changes made.

Getting Started

The Pricing feature is available as part of Editor: Subscription.
To access it:

• Open Subscription
• Select the subscription you want to modify
• Click the dollar sign icon on the subscription card

If you’ve just created a new subscription, you need to calculate default prices for all countries by clicking the “Calculate” button.

To modify prices, click the “Edit” button at the top of the screen.
This provides two options:

• Recalculate Prices
• Reschedule Price Changes

Recalculate Prices

ASO.dev offers the several methods for adjust prices:

• Apple (default)
• Big Mac Index
• Spotify
• Netflix
• Fixed Amount Proceed (with or without VAT)
• PPP (Purchasing Power Parity) (with or without VAT)
• Custom multiplier
• Imported prices from Excel

Price Points

A key feature is automatic default pricing to the nearest price point. The system selects the most suitable price from the available options.

Additionally, you can select:

• The nearest charming price.
• The nearest rounded price.

Charming price is a marketing term that refers to prices ending in specific numbers (e.g., .99) that are psychologically perceived by customers as more attractive.

Rounded price is a price that ends in a whole number, which enhances readability and memorability, contributing to sales growth. Often associated with premium products.

The maximum allowable difference when setting prices is 5%.
If there is no suitable price, the closest one from the available options in the App Store will be used.

Apply Changes

You can choose to apply price increases to existing subscribers or maintain their current pricing to ensure retention and customer satisfaction.

You can apply recalculated pricing updates:

• To all countries
• To specific filtered data (e.g., by Country tier)

Reschedule Price Changes

You can schedule price changes for a specific date.

By default, price changes take effect one week after recalculation.

Price Point Editor

If you need to adjust pricing for a single country, you can manually update prices by double-clicking on the price row.

Price points are color-coded to help you quickly identify the type of price:

• In a blue container - rounded values (.00) or psychologically appealing prices (.99).
• In a blue border - rounded (.10, .50) or marketing options (.19, .49).
• In a gray border - available price points.
• In a gray filled container - the current selected price.

Next to the price is the percentage change compared to the current price.

Exporting and Importing Prices

ASO.dev offers the ability to export and import subscription pricing:

• Download pricing data in Excel format\
• Make changes as needed
• Apply the updated data to the current subscription or use it as a template for another one
• To do this, re-import the edited file into ASO.dev (either by clicking the import icon or dragging the file into the editor window)
• After importing, a dialog will appear to recalculate prices based on the uploaded template
• Apply changes to the same or a different subscription as a new template

For example, you can export prices for a monthly subscription, adjust them in Excel for multiple countries, and then import the file to apply it as a template for a yearly subscription - simply set a base price, e.g., 10 times higher than the monthly rate.