Manage In-App Events with ASO.dev
For plans with access to the ASO analysis
In-App Events in App Store allow you to promote special events, tournaments, content premieres, and other important activities happening in your apps.
You can create new events or copy existing ones.
Up to 10 events can be created.
Name
Specify a unique, concise, and informative name that accurately describes the event (up to 30 characters).
Choose a name that accurately describes the event.
Avoid using a call to action as the name.
Avoid writing text in all caps and excessive punctuation.
Unsubstantiated claims are prohibited – for example, “best event”, “#1”.
Description
Short description – up to 50 characters, displayed in search results.
Full description – up to 120 characters, visible on the event page.
Do not use the description to promote your app or service.
Use proper text formatting – avoid capital letters and excessive punctuation.
Unsubstantiated claims are prohibited – for example, “best event”, “#1”.
Do not specify specific prices – pricing and currencies can vary across regions and can be changed independent of your event.
Including specific pricing will lead to rejection by App Store Review.
Media files
Add an image or video to attract users’ attention.
There should be no text, logos, or watermarks on the video and image.
You can upload a media file for each localization to adapt the content for different regions.
In the absence of a localized media file, the default localization will be used.
Do not use gradients - gradients are automatically applied to your media to ensure consistency in the App Store, as well as borders around the image - as the App Store automatically crops images.
Make sure your metadata includes only content that you created or have a license to use.
Event card image will be cropped approximately 75 pixels on the left and right, so important elements should be centered.
Event detail page image will be heavily blurred - approximately 510 pixels will be almost invisible, so avoid using important details at the bottom of the image.
Video duration up to 30 seconds.
| Media type | Supported extensions | Aspect ratio | Min size/resolution | Max size/resolution |
|---|---|---|---|---|
| Event card image | .jpg, .jpeg, .png | 16:9 | 1920x1080 px | 3840x2160 px |
| Event card video | .mov, .m4v, .mp4 | 16:9 | 1920x1080 px 30 fps or 60 fps | 3840x2160 px 30 fps or 60 fps |
| Event detail page image | .jpg, .jpeg, .png | 9:16 | 1080x1920 px | 2160x3840 px |
| Event detail page video | .mov, .m4v, .mp4 | 9:16 | 1080x1920 px 30 fps or 60 fps | 2160x3840 px 30 fps or 60 fps |
Deep Link
- Specify a deep-link that leads users to the event inside the app.
- Use a universal link (recommended for security) or a custom URL.
- Avoid shortened links and services with excessive redirects.
- Check the link’s functionality by pasting it into notes and opening it manually.
Badge
- Challenge – user achievement of a goal.
- Competition – competitions with other players.
- Live Event – real-time event.
- Major Update – significant app update.
- New Season – new seasonal activity.
- Premiere – content premiere.
- Special Event – special events not falling into other categories.
Priority of the event
- The event is displayed on the app page from the scheduled date.
- High-priority events are displayed above regular ones.
Target Audience
- For all users.
- Attracting new users (never downloaded the app).
- Informing active users (already downloaded and recently used the app).
- Returning inactive users (downloaded but haven’t used the app in a while).
Cost
- Specify whether a purchase or subscription is required to participate in the event.
- For subscription apps, indicate the need for additional payment.
Availability
Choose the date and time of the event’s start and end.
Determine when it will be displayed in the App Store (up to 14 days before the start).
The time between event start and event end must be at least 15 minutes and at most 31 days.
Specify the regions where the event will be available.
Planning events with Public holidays calendar
To effectively plan In-App Events, consider the public holiday calendar and significant dates.
This approach allows you to:
- Attract more users by leveraging seasonal trends.
- Create thematic events related to holidays (e.g., New Year’s promotions, spring sales, thematic tournaments).
- Increase audience engagement by offering exclusive content during holiday periods.
- Optimize publication schedules by selecting the best dates to launch events.
Managing events
For deleting the event.
For cloning the event.
Blue - localization displayed on the event preview screen.
Gray - localization that can be viewed on the event preview screen.
indicates that the event localization has a video.
indicates that the event localization has a screenshot.
Submitting an event for review
Make sure all fields are filled out, and media files are uploaded.
Save the changes.
Click Submit for Review.
After Apple approves the event, it will appear in the App Store on the specified dates.
Events can be edited or canceled before they start.
Analytics
In the Analytics section, you can track views, interactions, and installations received through In-App Events.
Recommendations
Use relevant keywords in the title and description.
Upload high-quality images and videos.
Plan events in advance, as moderation may take several days.
Conduct A/B testing with different descriptions and visual elements.