Cross Localization for App Store: Optimize Metadata

Cross-localization is a strategy that uses one localization (for example, AR for US) to index an app in other countries and regions where this localization is available but not primary.
This allows you to significantly expand your app’s reach and visibility without having to create unique content for every locale.

For each territory, the App Store defines a “primary” language. However, each territory also has several “additional” supported languages.

Complete list of locales

Useful Tips for Cross-Localization

Use only relevant keywords to avoid reduced conversion rates. Our goal is to get installs, not just impressions.
Do not add empty localizations.
You can fill any localization with another language; you do not have to use the localization’s native language.

Use EN-US as the Priority Localization

EN-US is currently indexed in all countries. Even if your app is not targeted at the US, this is the best localization for cross-reach.

Do Not Duplicate Keywords

The App Store does not boost indexing by repetition. Each word is counted only once—even if it appears in multiple fields (Title, Subtitle, Keywords) or in different localizations.

Do Not Duplicate Keywords Across Fields in Different Localizations

It is not recommended to use the same word in different metadata fields, such as Title, Subtitle, and Keywords, even across different localizations.
If you use the same word in the Title and in the Subtitle of another localization, it may be indexed with less weight (Subtitle has lower weight).

Separators

The App Store does not index phrases as-is—it combines words from the Title, Subtitle, and Keywords fields.

Do not write long phrases like best photo editor for iPhone.
Instead, use as many unique words as possible, separated by commas: best,photo,editor,iPhone—this way you get more combinations: best photo, photo editor, editor for iPhone, etc.

Compound Words in the Title Are Indexed by Parts

The App Store automatically splits compound words in the title, even without spaces.

Example:
AppStoreConnect is indexed as:
app, store, connect, appstoreconnect

Use camelCase and PascalCase for maximum reach.

Word Order Affects Phrases

Words at the beginning of the Title get the highest priority. Use your most important keywords there.

Keyword Phrases Are Combined Only Within a Single Localization

In general, duplicating keywords is not recommended, but for the most important phrases, it is acceptable.

The App Store does not combine words between locales; all phrases are formed within a single localization. For example:

EN-US Title: Apple
EN-GB Subtitle: Music

❌ The phrase Apple Music will not be indexed.

Do not add words that are automatically indexed for all apps

There is a list of free words that are automatically indexed for all apps.
For example, app, game, for, etc.

Do not mention AI in your metadata for mainland China

In mainland China, mentioning AI in metadata is prohibited unless you have certification.
If you want to use cross-localization in mainland China, do not mention AI in your metadata.
This may result in your app being removed from the App Store for this region.

If you are not publishing in mainland China, or you have received accreditation, you can use cross-localization with AI mentions.

Complete list of all variations:

ISO code	ISO code	Country or region	Default Language	Additional Supported Language(s)	🇺🇸 English (U.S.): EN_US	🇬🇧 English (U.K.): EN_GB
AF	AFG	Afghanistan	🇬🇧 English (U.K.): EN_GB		✅	✅
AL	ALB	Albania	🇬🇧 English (U.K.): EN_GB		✅	✅
DZ	DZA	Algeria	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR 🇫🇷 French: FR	✅	✅
AO	AGO	Angola	🇬🇧 English (U.K.): EN_GB		✅	✅
AI	AIA	Anguilla	🇬🇧 English (U.K.): EN_GB		✅	✅
AG	ATG	Antigua and Barbuda	🇬🇧 English (U.K.): EN_GB		✅	✅
AG	ARG	Argentina	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
AM	ARM	Armenia	🇬🇧 English (U.K.): EN_GB		✅	✅
AU	AUS	Australia	🇦🇺 English (Australia): EN_AU	🇬🇧 English (U.K.): EN_GB	✅	✅
AT	AUT	Austria	🇩🇪 German: DE_DE	🇬🇧 English (U.K.): EN_GB	✅	✅
AZ	AZE	Azerbaijan	🇬🇧 English (U.K.): EN_GB		✅	✅
BS	BHS	Bahamas	🇬🇧 English (U.K.): EN_GB		✅	✅
BH	BHR	Bahrain	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
BB	BRB	Barbados	🇬🇧 English (U.K.): EN_GB		✅	✅
BY	BLR	Belarus	🇬🇧 English (U.K.): EN_GB		✅	✅
BE	BEL	Belgium	🇬🇧 English (U.K.): EN_GB	🇳🇱 Dutch: NL_NL 🇫🇷 French: FR	✅	✅
BZ	BLZ	Belize	🇬🇧 English (U.K.): EN_GB	🇲🇽 Spanish (Mexico): ES_MX	✅	✅
BJ	BEN	Benin	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
BM	BMU	Bermuda	🇬🇧 English (U.K.): EN_GB		✅	✅
BT	BTN	Bhutan	🇬🇧 English (U.K.): EN_GB		✅	✅
BO	BOL	Bolivia	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
BA	BIH	Bosnia and Herzegovina	🇬🇧 English (U.K.): EN_GB	🇭🇷 Croatian: HR	✅	✅
BW	BWA	Botswana	🇬🇧 English (U.K.): EN_GB		✅	✅
BR	BRA	Brazil	🇧🇷 Portuguese (Brazil): PT_BR	🇬🇧 English (U.K.): EN_GB	✅	✅
VG	VGB	British Virgin Islands	🇬🇧 English (U.K.): EN_GB		✅	✅
BN	BRN	Brunei	🇬🇧 English (U.K.): EN_GB		✅	✅
BG	BGR	Bulgaria	🇬🇧 English (U.K.): EN_GB		✅	✅
BF	BFA	Burkina Faso	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
KH	KHM	Cambodia	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
CM	CMR	Cameroon	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
CA	CAN	Canada	🇨🇦 English (Canada): EN_CA	🇨🇦 French (Canada): FR_CA	✅	❌
CV	CPV	Cape Verde	🇬🇧 English (U.K.): EN_GB		✅	✅
KY	CYM	Cayman Islands	🇬🇧 English (U.K.): EN_GB		✅	✅
TD	TCD	Chad	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
CL	CHL	Chile	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
CN	CHN	China mainland	🇨🇳 Simplified Chinese: ZH_HANS	🇬🇧 English (U.K.): EN_GB	✅	✅
CO	COL	Colombia	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
CD	COD	Congo Democratic Republic	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
CG	COG	Congo Republic	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
CR	CRI	Costa Rica	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
CI	CIV	Cote d’Ivoire	🇫🇷 French: FR	🇬🇧 English (U.K.): EN_GB	✅	✅
HR	HRV	Croatia	🇬🇧 English (U.K.): EN_GB	🇭🇷 Croatian: HR	✅	✅
CY	CYP	Cyprus	🇬🇧 English (U.K.): EN_GB	🇬🇷 Greek: EL 🇹🇷 Turkish: TR	✅	✅
CZ	CZE	Czech Republic	🇬🇧 English (U.K.): EN_GB	🇨🇿 Czech: CS	✅	✅
DK	DNK	Denmark	🇬🇧 English (U.K.): EN_GB	🇩🇰 Danish: DA	✅	✅
DM	DMA	Dominica	🇬🇧 English (U.K.): EN_GB		✅	✅
DO	DOM	Dominican Republic	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
EC	ECU	Ecuador	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
EG	EGY	Egypt	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR 🇫🇷 French: FR	✅	✅
SV	SLV	El Salvador	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
EE	EST	Estonia	🇬🇧 English (U.K.): EN_GB		✅	✅
SZ	SWZ	Eswatini	🇬🇧 English (U.K.): EN_GB		✅	✅
FJ	FJI	Fiji	🇬🇧 English (U.K.): EN_GB		✅	✅
FI	FIN	Finland	🇬🇧 English (U.K.): EN_GB	🇫🇮 Finnish: FI	✅	✅
FR	FRA	France	🇫🇷 French: FR	🇬🇧 English (U.K.): EN_GB	✅	✅
GA	GAB	Gabon	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
GM	GMB	Gambia	🇬🇧 English (U.K.): EN_GB		✅	✅
GE	GEO	Georgia	🇬🇧 English (U.K.): EN_GB		✅	✅
DE	DEU	Germany	🇩🇪 German: DE_DE	🇬🇧 English (U.K.): EN_GB	✅	✅
GH	GHA	Ghana	🇬🇧 English (U.K.): EN_GB		✅	✅
GR	GRC	Greece	🇬🇷 Greek: EL	🇬🇧 English (U.K.): EN_GB	✅	✅
GD	GRD	Grenada	🇬🇧 English (U.K.): EN_GB		✅	✅
GT	GTM	Guatemala	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
GW	GNB	Guinea-Bissau	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
GY	GUY	Guyana	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
HN	HND	Honduras	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
HK	HKG	Hong Kong	🇭🇰 Chinese (Traditional): ZH_HANT	🇬🇧 English (U.K.): EN_GB	✅	✅
HU	HUN	Hungary	🇬🇧 English (U.K.): EN_GB	🇭🇺 Hungarian: HU	✅	✅
IS	ISL	Iceland	🇬🇧 English (U.K.): EN_GB		✅	✅
IN	IND	India	🇬🇧 English (U.K.): EN_GB	🇮🇳 Hindi: HI	✅	✅
ID	IDN	Indonesia	🇬🇧 English (U.K.): EN_GB	🇮🇩 Indonesian: ID	✅	✅
IQ	IRQ	Iraq	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
IE	IRL	Ireland	🇬🇧 English (U.K.): EN_GB		✅	✅
IL	ISR	Israel	🇬🇧 English (U.K.): EN_GB	🇮🇱 Hebrew: HE	✅	✅
IT	ITA	Italy	🇮🇹 Italian: IT	🇬🇧 English (U.K.): EN_GB	✅	✅
JM	JAM	Jamaica	🇬🇧 English (U.K.): EN_GB		✅	✅
JP	JPN	Japan	🇯🇵 Japanese: JA	🇺🇸 English (U.S.): EN_US	✅	❌
JO	JOR	Jordan	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
KZ	KAZ	Kazakhstan	🇬🇧 English (U.K.): EN_GB	🇺🇸 English (U.S.): EN_US	✅	✅
KE	KEN	Kenya	🇬🇧 English (U.K.): EN_GB		✅	✅
XK	XKS	Kosovo	🇬🇧 English (U.K.): EN_GB		✅	✅
KW	KWT	Kuwait	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
KG	KGZ	Kyrgyzstan	🇬🇧 English (U.K.): EN_GB		✅	✅
LA	LAO	Laos	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
LV	LVA	Latvia	🇬🇧 English (U.K.): EN_GB		✅	✅
LB	LBN	Lebanon	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR 🇫🇷 French: FR	✅	✅
LR	LBR	Liberia	🇬🇧 English (U.K.): EN_GB		✅	✅
LY	LBY	Libya	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
LT	LTU	Lithuania	🇬🇧 English (U.K.): EN_GB		✅	✅
LU	LUX	Luxembourg	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR 🇩🇪 German: DE_DE	✅	✅
MO	MAC	Macau	🇭🇰 Chinese (Traditional): ZH_HANT	🇬🇧 English (U.K.): EN_GB	✅	✅
MG	MDG	Madagascar	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
MW	MWI	Malawi	🇬🇧 English (U.K.): EN_GB		✅	✅
MY	MYS	Malaysia	🇬🇧 English (U.K.): EN_GB	🇲🇾 Malay: MS	✅	✅
MV	MDV	Maldives	🇬🇧 English (U.K.): EN_GB		✅	✅
ML	MLI	Mali	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
MT	MLT	Malta	🇬🇧 English (U.K.): EN_GB		✅	✅
MR	MRT	Mauritania	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR 🇫🇷 French: FR	✅	✅
MU	MUS	Mauritius	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
MX	MEX	Mexico	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
FM	FSM	Micronesia	🇬🇧 English (U.K.): EN_GB		✅	✅
MD	MDA	Moldova	🇬🇧 English (U.K.): EN_GB		✅	✅
MN	MNG	Mongolia	🇬🇧 English (U.K.): EN_GB		✅	✅
ME	MNE	Montenegro	🇬🇧 English (U.K.): EN_GB	🇭🇷 Croatian: HR	✅	✅
MS	MSR	Montserrat	🇬🇧 English (U.K.): EN_GB		✅	✅
MA	MAR	Morocco	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR 🇫🇷 French: FR	✅	✅
MZ	MOZ	Mozambique	🇬🇧 English (U.K.): EN_GB		✅	✅
MM	MMR	Myanmar	🇬🇧 English (U.K.): EN_GB		✅	✅
NA	NAM	Namibia	🇬🇧 English (U.K.): EN_GB		✅	✅
NR	NRU	Nauru	🇬🇧 English (U.K.): EN_GB		✅	✅
NP	NPL	Nepal	🇬🇧 English (U.K.): EN_GB		✅	✅
NL	NLD	Netherlands	🇳🇱 Dutch: NL_NL	🇬🇧 English (U.K.): EN_GB	✅	✅
NZ	NLZ	New Zealand	🇬🇧 English (U.K.): EN_GB	🇦🇺 English (Australia): EN_AU	✅	✅
NI	NIC	Nicaragua	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
NE	NER	Niger	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
NG	NGA	Nigeria	🇬🇧 English (U.K.): EN_GB		✅	✅
MK	MKD	North Macedonia	🇬🇧 English (U.K.): EN_GB		✅	✅
KP	PRK	North Korea	🇰🇷 Korean: KO	🇬🇧 English (U.K.): EN_GB	✅	✅
NO	NOR	Norway	🇬🇧 English (U.K.): EN_GB	🇳🇴 Norwegian: NO	✅	✅
OM	OMN	Oman	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
PK	PAK	Pakistan	🇬🇧 English (U.K.): EN_GB		✅	✅
PW	PLW	Palau	🇬🇧 English (U.K.): EN_GB		✅	✅
PA	PAN	Panama	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
PG	PNG	Papua New Guinea	🇬🇧 English (U.K.): EN_GB		✅	✅
PY	PRY	Paraguay	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
PE	PER	Peru	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
PH	PHL	Philippines	🇬🇧 English (U.K.): EN_GB		✅	✅
PL	POL	Poland	🇬🇧 English (U.K.): EN_GB	🇵🇱 Polish: PL	✅	✅
PT	PRT	Portugal	🇵🇹 Portuguese (Portugal): PT_PT	🇬🇧 English (U.K.): EN_GB	✅	✅
QA	QAT	Qatar	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
KR	KOR	Republic of Korea	🇰🇷 Korean: KO	🇬🇧 English (U.K.): EN_GB	✅	✅
RO	ROU	Romania	🇬🇧 English (U.K.): EN_GB	🇷🇴 Romanian: RO	✅	✅
RU	RUS	Russia	🇷🇺 Russian: RU	🇬🇧 English (U.K.): EN_GB 🇺🇦 Ukrainian: UK	✅	✅
RW	RWA	Rwanda	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
ST	STP	Sao Tome and Principe	🇬🇧 English (U.K.): EN_GB		✅	✅
SA	SAU	Saudi Arabia	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
SN	SEN	Senegal	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
RS	SRB	Serbia	🇬🇧 English (U.K.): EN_GB	🇭🇷 Croatian: HR	✅	✅
SC	SYC	Seychelles	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
SL	SLE	Sierra Leone	🇬🇧 English (U.K.): EN_GB		✅	✅
SG	SGP	Singapore	🇬🇧 English (U.K.): EN_GB	🇭🇰 Chinese (Simplified): ZH_HANS	✅	✅
SK	SVK	Slovakia	🇬🇧 English (U.K.): EN_GB	🇸🇰 Slovak: SK	✅	✅
SI	SVN	Slovenia	🇬🇧 English (U.K.): EN_GB		✅	✅
SB	SLB	Solomon Islands	🇬🇧 English (U.K.): EN_GB		✅	✅
ZA	ZAF	South Africa	🇬🇧 English (U.K.): EN_GB		✅	✅
ES	ESP	Spain	🇪🇸 Spanish (Spain): ES_ES	🇪🇸 Catalan: CA 🇬🇧 English (U.K.): EN_GB	✅	✅
LK	LKA	Sri Lanka	🇬🇧 English (U.K.): EN_GB		✅	✅
KN	KNA	St. Kitts and Nevis	🇬🇧 English (U.K.): EN_GB		✅	✅
LC	LCA	St. Lucia	🇬🇧 English (U.K.): EN_GB		✅	✅
VC	VCT	St. Vincent and the Grenadines	🇬🇧 English (U.K.): EN_GB		✅	✅
SR	SUR	Suriname	🇬🇧 English (U.K.): EN_GB	🇳🇱 Dutch: NL_NL	✅	✅
SE	SWE	Sweden	🇸🇪 Swedish: SV	🇬🇧 English (U.K.): EN_GB	✅	✅
CH	CHE	Switzerland	🇩🇪 German: DE_DE	🇬🇧 English (U.K.): EN_GB 🇫🇷 French: FR 🇮🇹 Italian: IT	✅	✅
TW	TWN	Taiwan	🇭🇰 Chinese (Traditional): ZH_HANT	🇬🇧 English (U.K.): EN_GB	✅	✅
TJ	TJK	Tajikistan	🇬🇧 English (U.K.): EN_GB		✅	✅
TZ	TZA	Tanzania	🇬🇧 English (U.K.): EN_GB		✅	✅
TH	THA	Thailand	🇬🇧 English (U.K.): EN_GB	🇹🇭 Thai: TH	✅	✅
TO	TON	Tonga	🇬🇧 English (U.K.): EN_GB		✅	✅
TT	TTO	Trinidad and Tobago	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
TN	TUN	Tunisia	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR 🇫🇷 French: FR	✅	✅
TR	TUR	Turkey	🇬🇧 English (U.K.): EN_GB	🇹🇷 Turkish: TR	✅	✅
TM	TKM	Turkmenistan	🇬🇧 English (U.K.): EN_GB		✅	✅
TC	TCA	Turks and Caicos Islands	🇬🇧 English (U.K.): EN_GB		✅	✅
UG	UGA	Uganda	🇬🇧 English (U.K.): EN_GB		✅	✅
UA	UKR	Ukraine	🇷🇺 Russian: RU	🇬🇧 English (U.K.): EN_GB 🇺🇦 Ukrainian: UK	✅	✅
AE	ARE	United Arab Emirates	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
GB	GBR	United Kingdom	🇬🇧 English (U.K.): EN_GB		✅	✅
US	USA	United States	🇺🇸 English (U.S.): EN_US	🇦🇪 Arabic: AR 🇨🇳 Chinese (Simplified): ZH_HANS 🇭🇰 Chinese (Traditional): ZH_HANT 🇫🇷 French: FR 🇰🇷 Korean: KO 🇧🇷 Portuguese (Brazil): PT_BR 🇷🇺 Russian: RU 🇲🇽 Spanish (Mexico): ES_MX 🇻🇳 Vietnamese: VI	✅	❌
UY	URY	Uruguay	🇬🇧 English (U.K.): EN_GB	🇲🇽 Spanish (Mexico): ES_MX	✅	✅
UZ	UZB	Uzbekistan	🇬🇧 English (U.K.): EN_GB		✅	✅
VU	VUT	Vanuatu	🇬🇧 English (U.K.): EN_GB	🇫🇷 French: FR	✅	✅
VE	VEN	Venezuela	🇲🇽 Spanish (Mexico): ES_MX	🇬🇧 English (U.K.): EN_GB	✅	✅
VN	VNM	Vietnam	🇬🇧 English (U.K.): EN_GB	🇻🇳 Vietnamese: VI	✅	✅
YE	YEM	Yemen	🇬🇧 English (U.K.): EN_GB	🇦🇪 Arabic: AR	✅	✅
ZM	ZMB	Zambia	🇬🇧 English (U.K.): EN_GB		✅	✅
ZW	ZWE	Zimbabwe	🇬🇧 English (U.K.): EN_GB		✅	✅

Cross-localization Interface

Sort countries
Save changes to App Store
Refresh information
Settings
Go to documentation

Country sorting options:

By name
By population
By GDP (nominal) per capita

Creating a New Version

Metadata editing is available when the app status is “Ready for Submission” in the App Store.
If you haven’t created a new app version after an update that can be edited, the interface will prompt you to Create a new app version.

Country Card

Each country displays a card showing:

Country code
Country name
Population
GDP (nominal) per capita
List of languages for cross-localization

Clicking a country card opens the localization editor with metadata.

Localization Card

Each localization displays a card showing:

Localization code
Localization name
List of countries using this localization – clicking a country opens its card
3 input fields affecting cross-localization:
- Title
- Subtitle
- Keywords

Editor Input

Each input field contains several buttons:

Metadata Editor: Quick access to the metadata editor.
Bulk Metadata Editor: Quick access to the bulk metadata editor.
Translate: Translates text from the primary localization to the current language.
Reverse Translate: Translates the current text in the input field back to the base language set in settings screen.
Copy from Previous Version: Copies content from the last modified version.
Show Differences: If the value differs from the last saved version, this button will show the difference.
Add to tracking list: Only for fields that support keywords. Adds all keywords from the input field to your tracked keywords list.

Clear button: Clears all entered data in the input field.

For memberships with access to the ASO analysis: Indie and Pro

For fields that affect search results in the App Store, such as Title, Subtitle, and Keywords, additional keyword analysis features are available:

Keyword Breakdown: The entered text is automatically split into individual keywords.
Display Metrics: Relevant metrics for each keyword are shown, including:
- Current App Rating: The current rating of your app for this keyword.
- Search Ads Popularity (SAP): The popularity of the keyword in Apple Search Ads-hovering over it shows the date of the last update.
- Difficulty: The competitiveness of the keyword.
- Total Number of Apps: The number of apps using this keyword.
- Suggestions: The number of suggestions for this keyword in the App Store.
- Keyword Management: Buttons to add or remove keywords from your keyword list.
- Edit Field: Options to remove or add this keyword directly in the current input field.

For memberships with access to the ASO analysis: Indie and Pro

For the Keywords field, Keyword Recommendations are also available, based on:

Current App Keywords: Keywords for which your app already has search queries.
User’s Keyword List: Keywords from your personalized keyword list.
Competitor Apps: Keywords used by competitor apps.

Each input field has a dynamic border that reflects the current state, unless disabled in the page Settings:

Blue: Indicates that the field has been changed.
Red: Displays when there is no data in the field.
Gray: Shows when the field has no changes and is filled.

Additionally, each input field displays the character count and maximum field length, helping to ensure compliance with App Store requirements.

Settings

Changes indicator

Before each input field, a vertical colored stripe is displayed as a status indicator.

By default, the indicators are visible, but they can be turned off using the “Hide change indicators” setting.

Color scheme:

Red: field is not filled
Blue: field has been changed
Gray: field has not been changed

Localization Providers

You can configure the translation provider of your choice (Google Translate, DeepL, Chat GPT, Claude AI) in the ASO.dev settings and also set stop words for translations.

Google Translate

Google Translate is available by default as a free translation provider in ASO.dev.

If you don’t have API keys for other providers, Google Translate will be used automatically.

DeepL, Chat GPT, Claude AI, DeepSeek

DeepL, Chat GPT, Claude AI, DeepSeek are paid translation providers that offer more accurate and high-quality translations compared to Google Translate.

These providers use advanced technologies and AI models to ensure a high level of translation accuracy.

To use these providers, you need to obtain an API key, enter it in the settings, and, if necessary, select a model or specify additional parameters.

How to Set the Priority of Translation Providers

You can change the priority of translation providers by dragging their cards in the list.

The order determines which provider will be used first when translating content.

Disabling a Translation Provider

To disable a specific translation provider, simply toggle the switch to the “Off” position.

This provider will no longer be used for content translation.

You can also change the order of providers to adjust their priority.

Excluding Specific Keywords or Phrases from Translation

If you need to exclude certain words or phrases from translation, such as brand names, follow these steps:

Enter the keyword or phrase you want to exclude from translation.
After entering a word, press Enter or .

Excluded words or phrases will remain in their original language and will not be altered during translation.
This is especially useful for maintaining consistency with brand names, technical terms, and other important phrases.

Using both primary and additional languages in ASO, as well as optimizing keyword metadata, can increase your app’s visibility in the App Store.

Cross-localization provides an interactive table displaying metadata for different localizations, allowing you to assess their performance and optimize your app for various regions and languages.