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Custom Product Page (CPP): Edit, Clone, Localize, Upload

Available only for the Professional plan.

Custom Product Pages Custom Product Pages

Custom Product Pages (CPP) do not directly affect app store rankings, but they can significantly enhance conversion rates from advertising channels. While increased traffic to the app may influence its position in search results, CPPs themselves focus on optimizing user engagement. These pages allow you to showcase tailored sets of screenshots, video previews, and promotional text. Fully customizable, they can only be accessed via a direct link.

CPPs in the App Store are a powerful tool for reaching specific target audiences. They enable you to highlight different aspects of your app, designed for particular user segments. With CPP, you can align content with advertising campaigns, target distinct audiences, and incorporate localization to create more effective and cohesive marketing strategies.

By using custom descriptions, screenshots, and videos, CPPs become an essential resource for advanced marketing research, A/B testing, and conversion tracking.

Key Benefits of CPP

  • Targeting: Optimize page content for different target groups to enhance the impact of your advertising campaigns.
  • Localization: Customize content to match the cultural and linguistic nuances of regions where your app is promoted.
  • Analytics: Gain deeper insights into your campaigns by tracking specific user flows and their behavior.

Creating CPP in ASO.dev: Maximum Efficiency

  • Multiple Localizations: Create new pages with multiple localizations right from the start.
  • Localization Copying: Easily transfer all localizations from existing CPPs, including screenshots and promo texts, simplifying content management.
  • Bulk Screenshot & Video Upload: Upload video & screenshots for all localizations with control over their order and placement.
Learn More About Bulk Screenshot Uploading
  • Bulk Promo Text Management: Update promo texts for all localizations at once, maintaining consistent style and up-to-date information.
  • Translations: Enter promo text in the source language and generate translations using Google Translate, ChatGPT, Claude, DeepSeek, or DeepL to reach a global audience.

Limits:

  • Up to 35 custom pages can be created, and each CPP will have its own set of data for analysis.

Audience research has been conducted, and their main motivations for installing the app have been identified, along with a suitable segmentation method for creating custom pages.

Segmentation can be based on app features, content, interests, promotional and seasonal events, source, demographics, etc.

All graphic materials comply with App Store specifications, rules, and requirements.

Regular synchronization between ASO and marketing teams/specialists is conducted to create custom pages for marketing campaigns in advance.