App Store Screenshots: Create, Localize and Upload
App Store screenshots are not just pictures from your app. They’re the first impression, conversion to install, and the main ASO tool that works 24/7.
The Problem: screenshots need constant updates.
New releases, new features, seasonal promos, A/B tests in PPO, custom product pages for ads (CPP) - everything requires fresh screenshots in dozens of languages and device sizes.
The Pain: designers create screenshots in Figma, translators localize texts in spreadsheets, developers manually collect files and upload to App Store Connect. Chaos, errors, hours of work.
Screenshots should change quickly, beautifully, and without errors.
And every minute saved is speed and competitive advantage.
The Solution: We’ve created a process that makes this as efficient as possible:
Figma → Localization → Export → ASO.dev (Screenshots, CPP, PPO) → everything in App Store Connect without errors and in a few clicks.
Modern. Convenient. Scalable.
App Store Screenshot Template for Figma
Forget about Apple guidelines and size calculations.
Use a free Figma template with ready-made layouts.
Key features:
- Ready-made layouts for vertical screenshots with correct 6.5” and 6.9” sizes accounting for App Store margins, most commonly used for main screenshots, CPP and PPO:
- The latest devices: iPhone Air and iPhone Pro Max in Apple’s signature new orange color in vector - already available.
- Variable-based themes in Light/Dark + customizable branded themes switch with one click, switching takes seconds.
Based on Figma Variables:
- branding,
- accents,
- background,
- color palette.
- 3 visual styles - minimalist, marketing, accent for different concepts
- Fully component-based - change one element → entire screenshot set updates
You can immediately test different concepts and use them in PPO.
Free Figma Plugin for Screenshot Localization in Figma
The most painful part is localization.
Before: export texts → translate → manually paste into layouts for each language → check that nothing broke. Lots of manual work, high risk of errors.
Now: run the plugin → get all localizations automatically.
The plugin is specifically designed for quick screenshot translation to 39 languages.
Works with any files, you can use it with our template or your own layouts.
How the plugin works:
- works directly in Figma
- works with any files - not just our template and not just screenshots
- detects all visible text layers in your screenshots
- exports to JSON or Excel - ready file for translation in ASO.dev or with external translator
- imports translations - upload the translated file back
- generates localizations - creates a separate frame for each language with translated texts
- preserves Auto Layout
- works with Light/Dark/Brand themes
- correctly handles RTL languages
- Fallback fonts - for texts not supported by Figma fonts
- design changes update all screenshots simultaneously
- generates folder structure and file names for export fully compatible with ASO.dev
Magic: changed background or layout in the source → all 39 versions updated instantly.
In Development Coming Soon
Automate screenshot translation to 39 languages.
Get free access code to the plugin.
Bulk Upload Screenshots to App Store Connect with ASO.dev
ASO.dev significantly speeds up working with screenshots for all app pages:
Simply drag and drop prepared screenshots into ASO.dev:
- Drag & Drop entire created screenshot folder
- automatic matching by sizes and locales
- preview - see result before upload
- update only changed screens
- upload to App Store Connect in one click preserving order
- processing control - track processing status in Apple, if something goes wrong - ASO.dev will delete problematic screenshots and retry upload automatically.
After uploading screenshots, you can immediately submit changes to Apple for review through ASO.dev.
Getting Started
- Download Figma template - free, ready to use
- Install localization plugin - from Figma Community
- Sign up for ASO.dev - connect App Store Connect via API
Result: automated process from design to publication.