Search Ads Popularity History: Track Keyword Trends

Tapping on the SAP value opens an alert with the complete history of Search Ads Popularity for selected keyword.
This allows you to track keyword performance trends over time, giving you valuable insights to refine your ASO strategy.

Search Ads Popularity can also indicate how often advertisers use a particular keyword in their ad campaigns.
It shows how frequently app developers bid on this keyword in paid ad networks, such as Apple Search Ads, to increase the visibility of their apps.
High popularity may indicate that the keyword is in demand among advertisers, increasing the competition for it in paid campaigns.

• High popularity: From 61 to 100. High traffic, but also high competition; best suited for well-known apps with sufficient resources for promotion.
• Medium popularity: From 21 to 60. A balance between traffic and competition, suitable for steady app growth.
• Low popularity: Up to 20. Suitable for niche keywords with less competition but lower traffic.
• No data: Below 5. Popularity is unknown.