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Search Ads Popularity History: Track Keyword Trends

For memberships with access to the ASO analysis: Indie, Pro and Marketing

Search Ads (SAP) Popularity - keyword popularity in search based on data from Apple Ads.

Tapping on the SAP value opens an alert with the complete history of Search Ads Popularity for selected keyword.
This allows you to track keyword performance trends over time, giving you valuable insights to refine your ASO strategy.

Search Ads Popularity History
Search Ads Popularity History

History for the last 30 days for the Indie membership
For the Pro and Marketing memberships without date restrictions

Historical data is available from September 2024.

Search Ads Popularity can also indicate how often advertisers use a particular keyword in their ad campaigns.
It shows how frequently app developers bid on this keyword in paid ad networks, such as Apple Search Ads, to increase the visibility of their apps.
High popularity may indicate that the keyword is in demand among advertisers, increasing the competition for it in paid campaigns.

  • Very High (85 - 100): Extremely high search volume, maximum competition.
    When to use:
    • For brand names or top-level generic keywords.
    • Ideal for strong brands or apps with high budgets and conversion rates.
    • Risky for small apps unless highly relevant.
  • High (60 - 84): High traffic, but also high competition; best suited for well-known apps with sufficient resources for promotion.
    When to use:
    • For apps with established user bases.
    • Requires competitive budgets and strong marketing strategies.
    • Ideal for boosting visibility in competitive categories. When to use:
    • For scaling campaigns.
    • Requires stronger creatives and good App Store page optimization.
    • Best if you can handle mid-to-high CPI (cost per install).
  • Medium (20 - 59): Moderate search volume with a decent balance of traffic and competition, suitable for steady app growth.
    When to use:
    • Main zone for growth-stage apps.
    • Reliable for sustainable downloads with controlled budgets.
    • Good starting point for long-term keyword strategies.
  • Low (6 - 19): Small search volume, but better than very low. Suitable for niche keywords with less competition but lower traffic.
    When to use:
    • Good for initial keyword expansion.
    • Catch small but targeted audiences.
    • Use when competition is too tough for bigger keywords.
  • Very low (0 - 5): Extremely low search volume.
    When to use:
    • For highly niche keywords; experiments; very low-budget campaigns.