Skip to content
ASO.dev ASO.dev

App Store Keyword Rankings and Position History

Every keyword in the App Store has its own ranking — the position where your app appears in search results.
Tracking these positions helps you understand visibility, competition, and the effectiveness of your ASO strategy.

Ranks change daily depending on installs, reviews, conversion rate, and metadata relevance.
Monitoring them lets you see which keywords bring growth and which start to lose traction.

You can view both the current rank and historical trends for each keyword and country.
This helps identify seasonality, spot updates that improved visibility, and measure the real impact of Apple Search Ads campaigns.

For memberships with access to the ASO analysis: Indie, Pro and Marketing

The chart helps you understand visibility dynamics in search results and measure the impact of ASO updates, metadata edits, or campaigns.

App Rank History
App Rank History

Metrics displayed:

  • Best Rank - the highest position your app has reached for a keyword.
  • Worst Rank - the lowest position held for that keyword.
  • Average - the mean position across the selected time range.
  • Current - your app’s latest ranking.

History for the last 30 days for the Indie membership
For the Pro and Marketing memberships without date restrictions

Color meaning:

  • Gray - stable, matches the average.
  • Blue - improving trend.
  • Red - declining trend.