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Track Top Apps with ASO.dev’s Keywords: Overview

For memberships with access to the ASO analysis: Indie and Pro

Keywords Overview allows you to quickly evaluate which apps hold top positions for the keywords you’re interested in on the App Store.

Why You Need It

  • Analyze competitors and discover apps that dominate search results.
  • Select effective keywords to promote your app.
  • Compare metrics and evaluate competition for each keyword.
  • Discard irrelevant keywords and add new ones to your tracked list.
Keywords: Overview
Keywords: Overview

Getting Started

  • Select Keywords — By default, keywords you’re already tracking are displayed.
    When you navigate from another keywords data table via icon button, the selected keywords will be displayed.
  • Choose a Country — Specify the country for which you want to see results.
  • Number of Apps — By default, the top 10 apps are displayed, but you can choose a different number.
  • Analyze Apps — Hover over any app icon to see a detailed information card and quickly add the app to your competitors.
  • View Top Apps for each keyword using the chart button .
  • Mark New Competitors — Add apps to your competitor list to track them later using the bookmark button .
  • Add Keywords — Click the button to add new keywords to the table.
  • You can also view data for selected keywords or suggestions using the button.

Mode

Keywords Overview: Mode
Keywords Overview: Mode

You can choose between three display modes:

  • Selected Keywords – view data only for the keywords you’ve manually selected.
  • Selected Keyword’s Suggestions – view suggestions generated based on your selected keyword(s).
  • Both Selected Keywords & Selected Keyword’s Suggestions – view your selected keywords along with their search suggestions, all in one place for broader insights.

Information Displayed

  • Apps ranking at the top positions for your selected keywords and country.
  • Metrics to evaluate competition and promotional potential:
    • Keyword Popularity — Indicates how frequently users search for apps by this keyword.
    • Keyword Difficulty — Shows how challenging it is to rank for this keyword, based on popularity and the number of competing apps.
    • Total Apps Count — Displays how many apps appear in search results for this keyword.
  • Your app’s position in search results for the keyword and a comparison with the previous date to understand trends.
  • Detailed app information displayed when hovering over icons.

Your app will be highlighted in the table with a light blue color to help you quickly spot it in the results.

Information about the Application

App card
App card

The data displayed on the app card includes:

  • App icon
  • App position: The app’s ranking on the selected date.
  • Change in position
    • - [Position] ↓: Indicates a drop in position by a certain number of positions
    • + [Position] ↑: Indicates an increase in position by a certain number of positions
    • : No longer ranked.
    • : New ranking position.

When you hover over the position change, a tooltip will display the current and previous positions.

  • Previous position: Indicates the app’s previous position for Out of Top applications.
  • App name
  • Subtitle
  • Current rating
  • Number of ratings
  • to view the app’s rating history for the selected country
  • Publisher
  • Number of downloads
  • Revenue data (for grossing apps)
  • Price: Indicates whether the app is totally free or free with in-app purchases or paid
  • icon button to add to the Competitors list
  • Button with a keyhole for viewing the app’s keywords through the Spy screen
  • icon button to view app’s screenshots
  • icon button to view app’s in-app subscriptions
  • icon button to view app’s in-app events
  • more icon button to view
    :
    • App Id: The unique identifier for the app in the App Store.
    • icon button to copy the app’s link to the Clipboard.
    • icon button to open the app’s page directly in the App Store.

Clicking on the app card will open App information view.