Track Top Apps with ASO.dev’s Keywords: Overview

For memberships with access to the ASO analysis: Indie and Pro

Keywords Overview allows you to quickly evaluate which apps hold top positions for the keywords you’re interested in on the App Store.

Why You Need It

• Analyze competitors and discover apps that dominate search results.
• Select effective keywords to promote your app.
• Compare metrics and evaluate competition for each keyword.
• Discard irrelevant keywords and add new ones to your tracked list.

Getting Started

• Select Keywords - By default, keywords you’re already tracking are displayed.
  When you navigate from another keywords data table via icon button, the selected keywords will be displayed.
• Choose a Country - Specify the country for which you want to see results.
• Number of Apps - By default, the top 10 apps are displayed, but you can choose a different number.
• Analyze Apps - Hover over any app icon to see a detailed information card and quickly add the app to your competitors.
• View Top Apps for each keyword using the chart button .
• Mark New Competitors - Add apps to your competitor list to track them later using the bookmark button .
• Add Keywords - Click the button to add new keywords to the table.
• You can also view data for selected keywords or suggestions using the button.

Mode

You can choose between three display modes:

• Selected Keywords – view data only for the keywords you’ve manually selected.
• Selected Keyword’s Suggestions – view suggestions generated based on your selected keyword(s).
• ∞ Both Selected Keywords & Selected Keyword’s Suggestions – view your selected keywords along with their search suggestions, all in one place for broader insights.

Information Displayed

• Apps ranking at the top positions for your selected keywords and country.
• Metrics to evaluate competition and promotional potential:
  • Keyword Popularity - Indicates how frequently users search for apps by this keyword.
  • Keyword Difficulty - Shows how challenging it is to rank for this keyword, based on popularity and the number of competing apps.
  • Total Apps Count - Displays how many apps appear in search results for this keyword.
• Your app’s position in search results for the keyword and a comparison with the previous date to understand trends.
• Detailed app information displayed when hovering over icons.

Your app will be highlighted in the table with a light blue color to help you quickly spot it in the results.

Information about the Application