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Explore Trending Events with ASO.dev’s In-App Events Explorer

In Development  Coming Soon

To effectively promote an app in the App Store, it is essential to understand how other apps use events to attract users.
The In-App Events Overview from ASO.dev provides detailed information on current and upcoming events across different categories and regions.

This is an analytical tool that helps study and analyze events organized by competitors and market leaders.
The tool displays a calendar of scheduled and ongoing events, providing detailed information about each app and event, including images, videos, and descriptions.

In-App Events Overview In-App Events Overview

Key Takeaways

By using the In-App Events Overview, you can:

  • Identify successful event types that drive engagement and visibility.
  • Compare competitor activity and choose the best strategies for your own promotion. -Plan events based on market leaders’ experiences while avoiding common mistakes.

How to Analyze Competitors?

  • Event Filtering – Select a specific category or country to identify the most active competitors and their event strategies.
  • Event Card Analysis – Review media files and event descriptions in detail to understand which formats and content types are most successful among competitors.
  • Popularity Assessment – A heat map allows you to identify peak activity periods, helping to predict the best time to launch your own events.
  • App Rankings and Core information – Track how hosting events affects competitor app rankings in the App Store search results.

Application Cards

App card App card

The data displayed on the app card includes:

  • App icon
  • App position: The app’s ranking on the selected date.
  • Change in position
    • - [Position] ↓: Indicates a drop in position by a certain number of positions
    • + [Position] ↑: Indicates an increase in position by a certain number of positions
    • : No longer ranked.
    • : New ranking position.

When you hover over the position change, a tooltip will display the current and previous positions.

  • Previous position: Indicates the app’s previous position for Out of Top applications.
  • App name
  • Subtitle
  • Current rating
  • Number of ratings
  • Publisher
  • Number of downloads
  • Revenue data (for grossing apps)
  • Price: Indicates whether the app is totally free or free with in-app purchases or paid
  • icon button to add to the Competitors list
  • Button with a keyhole for viewing the app’s keywords through the Spy screen
  • icon button to view app’s screenshots
  • icon button to view app’s in-app subscriptions
  • icon button to view app’s in-app events
  • more icon button to view
    :
    • App Id: The unique identifier for the app in the App Store.
    • icon button to copy the app’s link to the Clipboard.
    • icon button to open the app’s page directly in the App Store.

Clicking on the app card will open App information view.