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Competitor Analysis for ASO: Track Competitors’ Performance

Competitor analysis is a crucial aspect of App Store Optimization (ASO) strategy.
By examining the strategies, performance, and market positioning of competing apps, you can gain valuable insights to inform your own ASO efforts.

Competitors
Competitors

Adding Competitors to Your List

To add a competitor to your list.
To find competitors, you can use the following methods:

  • App search: Search for apps by name, publisher, or keyword.
  • App Info: You may also like & You may also like: Reverse sections
  • Top apps in a category: View the top apps in a category to identify competitors.

You can add competitors to your list through the Competitors screen by clicking the “Add” button.
You can select multiple competitors from the search results, or enter application links, each on a new line.

Competitors: Add Application
Competitors: Add Application

Competitor Insights

The Competitors screen provides an overview of the apps you’ve added to your list.
Switch between countries to analyze app data for specific regions.

App card
App card

The data displayed on the app card includes:

  • App icon
  • App position: The app’s ranking on the selected date.
  • Change in position
    • - [Position] ↓: Indicates a drop in position by a certain number of positions
    • + [Position] ↑: Indicates an increase in position by a certain number of positions
    • : No longer ranked.
    • : New ranking position.

When you hover over the position change, a tooltip will display the current and previous positions.

  • Previous position: Indicates the app’s previous position for Out of Top applications.
  • App name
  • Subtitle
  • Current rating
  • Number of ratings
  • to view the app’s rating history for the selected country
  • Publisher
  • Number of downloads
  • Revenue data (for grossing apps)
  • Price: Indicates whether the app is totally free or free with in-app purchases or paid
  • icon button to add to the Competitors list
  • Button with a keyhole for viewing the app’s keywords through the Spy screen
  • icon button to view app’s screenshots
  • icon button to view app’s in-app subscriptions
  • icon button to view app’s in-app events
  • more icon button to view
    :
    • App Id: The unique identifier for the app in the App Store.
    • icon button to copy the app’s link to the Clipboard.
    • icon button to open the app’s page directly in the App Store.

Clicking on the app card will open App information view.

Viewing Competitor App Details

When you tap on an app card, you can access a detailed screen showing the key metrics of the competitor’s app for the selected country.
This guide will walk you through the information available and how it can benefit your App Store Optimization (ASO) efforts.

Analysis
Analysis

When comparing apps on the App Store, every detail counts.
With a single click, you can now reveal even more data across all application cards in the list view – perfect for scanning competitors.
These settings help you get more context directly from the application cards in the list view — no need to open each one:

  • In-App Purchases & Subscriptions – Uncover monetization strategies by revealing In-App Purchases (IAPs) and subscriptions directly in the list. Know what they offer, how they price, and how often they update.
  • In-App Events – See if competitors are running any in-app events (like promotions or seasonal content) and how they present them in their App Store listing.
  • Screenshots – Instantly preview every screenshot from each app. No need to open them one by one. Quickly assess visual style, messaging, and localization.
  • Release Date & Last Update – Track how fresh and active an app is. Quickly spot dormant apps or recently updated ones – useful for timing your own updates or launches.
  • Rating History – Get a quick overview of how an app’s rating has changed over time. Spot trends, spikes, or drops in ratings that might indicate user satisfaction or issues.

Enable any (or all) of these toggles for a more detailed and efficient competitor overview, make your workflow faster and more focused.

How This Information Helps Your ASO Efforts

Here are some key aspects to consider when analyzing competitors in the ASO space:

Benchmarking

Understanding the strategies and tools used by competitors helps in benchmarking your own ASO efforts. You can learn from their successes and mistakes.

Keyword and SEO Strategy

Analyzing competitors’ keyword strategies can provide insights into what works well in app store search algorithms.

Feature Comparison

Looking at the features and functionalities offered by competing ASO tools can guide improvements or innovations in your own toolset.

Observing how competitors adapt to changes in app store algorithms and user behavior can inform your approach to staying relevant in the market.

Pricing Strategy

Understanding how competitors price their services can help in setting competitive and profitable pricing for your own services.

Knowing who the major players are in the ASO industry is crucial for strategic planning and staying competitive in the field.

Ratings and Reviews

By examining the ratings and reviews of competitor apps, you can gauge user satisfaction and identify common issues or praised features. This feedback is invaluable for refining your own app to better meet user expectations.

Installation Numbers

Monitoring the number of installations of competing apps provides insight into their popularity and market penetration. High installation numbers can indicate successful ASO strategies and market demand.

Revenue Analysis

Analyzing the revenue generated by competitors can reveal the profitability of different strategies and features. This information can guide your own revenue optimization efforts and help in forecasting potential earnings.

By accessing these key metrics, you can make informed decisions and strategies for your ASO efforts, ensuring you stay competitive in the app market.