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Competitor Analysis for ASO: Track Competitors’ Performance

Competitor analysis is a crucial aspect of App Store Optimization (ASO) strategy.
By examining the strategies, performance, and market positioning of competing apps, you can gain valuable insights to inform your own ASO efforts.

Competitors Competitors

Adding Competitors to Your List

To add a competitor to your list, click on the bookmark icon on the app card.
To find competitors, you can use the following methods:

  • App search: Search for apps by name, publisher, or keyword.
  • App Info: You may also like & You may also like: Reverse sections
  • Top apps in a category: View the top apps in a category to identify competitors.

Competitor Insights

The Competitors screen provides an overview of the apps you’ve added to your list.
Switch between countries to analyze app data for specific regions.

App card App card

The data displayed on the app card includes:

  • App icon
  • App position: The app’s ranking on the selected date.
  • Change in position
    • - [Position] ↓: Indicates a drop in position by a certain number of positions
    • + [Position] ↑: Indicates an increase in position by a certain number of positions
    • ↘: No longer ranked.
    • ↗: New ranking position.

When you hover over the position change, a tooltip will display the current and previous positions.

  • Previous position: Indicates the app’s previous position for Out of Top applications.
  • App name
  • Subtitle
  • Current rating
  • Number of ratings
  • Publisher
  • Number of downloads
  • Revenue data (for grossing apps)
  • Price: Indicates whether the app is totally free or free with in-app purchases or paid
  • Bookmark icon button to add to the Competitors list
  • Button with a keyhole for viewing the app’s keywords through the Spy screen
  • Button to view app’s screenshots
  • Button to view app’s in-app subscriptions
  • Button to view app’s in-app events
  • More icon button to view:
    • App Id: The unique identifier for the app in the App Store.
    • Button to copy the app’s link to the Clipboard.
    • Button to open the app’s page directly in the App Store.

Clicking on the app card will open App information view.

Viewing Competitor App Details

When you tap on an app card, you can access a detailed screen showing the key metrics of the competitor’s app for the selected country.
This guide will walk you through the information available and how it can benefit your App Store Optimization (ASO) efforts.

Also on the screen are buttons for quick analysis of all competitors’ data:

  • Screenshots and video previews
  • In-app purchases
  • In-app events

How This Information Helps Your ASO Efforts

Here are some key aspects to consider when analyzing competitors in the ASO space:

Benchmarking

Understanding the strategies and tools used by competitors helps in benchmarking your own ASO efforts. You can learn from their successes and mistakes.

Keyword and SEO Strategy

Analyzing competitors’ keyword strategies can provide insights into what works well in app store search algorithms.

Feature Comparison

Looking at the features and functionalities offered by competing ASO tools can guide improvements or innovations in your own toolset.

Observing how competitors adapt to changes in app store algorithms and user behavior can inform your approach to staying relevant in the market.

Pricing Strategy

Understanding how competitors price their services can help in setting competitive and profitable pricing for your own services.

Knowing who the major players are in the ASO industry is crucial for strategic planning and staying competitive in the field.

Ratings and Reviews

By examining the ratings and reviews of competitor apps, you can gauge user satisfaction and identify common issues or praised features. This feedback is invaluable for refining your own app to better meet user expectations.

Installation Numbers

Monitoring the number of installations of competing apps provides insight into their popularity and market penetration. High installation numbers can indicate successful ASO strategies and market demand.

Revenue Analysis

Analyzing the revenue generated by competitors can reveal the profitability of different strategies and features. This information can guide your own revenue optimization efforts and help in forecasting potential earnings.

By accessing these key metrics, you can make informed decisions and strategies for your ASO efforts, ensuring you stay competitive in the app market.