Skip to content
ASO.dev

App Store Ads by Keyword: Competitor Analysis Tool

Available only for the Marketing membership.

The “App Advertising” feature in ASO.dev lets you see which apps are advertised in the App Store for any keyword-by country and with which images (creatives).

App Advertising
App Advertising

How App Advertising Works in ASO.dev

Section titled “How App Advertising Works in ASO.dev”

Refresh Information
Settings
Documentation

Simply select the keyword and country you want to view ads for.

We show all apps where this keyword appears.
You can view all apps and their creatives in custom product pages (CPP).\

Browse ad images shown to users in the App Store, which we’ve collected since June 1, 2025.
Creatives and CPPs may differ by country and device type.

You can view all creatives on other available platforms, and download them to your computer.

App Information

Section titled “App Information”
App card
App card

The data displayed on the app card includes:

  • App icon
  • The percentage: represents app’s visibility in Search Ads - how often it appears in ad placements compared to others for this keyword.
  • App position: The app’s ranking on the selected date.

  • Change in position:

    • - [Position] ↓: Indicates a drop in rank by a number of positions
    • + [Position] ↑: Indicates a rise in rank by a number of positions
    • : No longer ranked
    • : New ranking position

    When hovering over a position change, a tooltip displays the current and previous positions.
    Clicking a position opens the app’s position history in a dialog.

  • Previous position: Indicates the app’s previous position for Out of Top applications.
  • App name
  • Subtitle
  • Current rating
  • Number of ratings
  • to view the app’s rating history for the selected country
  • Publisher
  • Number of downloads
  • Revenue data (for grossing apps)
  • Price: Indicates whether the app is totally free or free with in-app purchases or paid
  • indicates that the app uses external subscriptions
  • indicates that the app includes external subscription links
  • icon button to add to the Competitors list
  • Button with a keyhole for viewing the app’s keywords through the Spy screen
  • icon button to view app’s screenshots
  • icon button to view app’s in-app subscriptions. If inactive, it means there are no in-app subscriptions.
  • icon button to view app’s in-app events
  • more icon button to view:
    • App Id: The unique identifier for the app in the App Store.
    • icon button to copy the app’s link to the Clipboard.
    • icon button to open the app’s page directly in the App Store.

Clicking (single or double click) on the app card will open App information view.

Why You Need This

Section titled “Why You Need This”
  • Analyze competitors: see which creatives and keywords they use
  • Improve your strategy: find trends, test effective CPPs
  • Get inspired: discover ideas for creatives and keywords
Ads for any app in ASO.dev: Keywords and creatives (CPP)